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WWE merchandise sales rankings of 2023: Cody Rhodes surpasses Roman Reigns and John Cena

WWE's merchandise sales for 2023 reveal surprising shifts, with C... Read More
NEW DELHI: WWE's merchandise sales have proven to be a dynamic reflection of the ever-evolving landscape of professional wrestling.

The latest rankings for 2023 showcase surprising shifts, with "The American Nightmare" Cody Rhodes claiming the top spot, surpassing iconic figures like Stone Cold Steve Austin, John Cena, and Roman Reigns.

Here's a breakdown of the top 10 WWE merchandise sellers for 2023:

1. Cody Rhodes

Cody Rhodes has emerged as the reigning champion in merchandise sales for 2023, beating out wrestling legends and current stars alike. Since his return to WWE, Rhodes has consistently provided fans with unforgettable moments, securing the top position in this year's merchandise sales.

2. Stone Cold Steve Austin "Stone Cold"Steve Austin's enduring popularity is evident in his continued high demand. Austin's trademark Austin 3:16 t-shirts and other Attitude Era items showcase the timeless appeal of this wrestling legend, earning him the second spot.

3. Roman Reigns

"The Tribal Chief" Roman Reigns, who has been dominating WWE for three years, continues to generate significant revenue for the company. Reigns holds the third position in merchandise sales, maintaining a strong presence both inside and outside the ring.


4. John Cena

Whether part-time or full-time, John Cena remains the "People's Champ." Cena's merchandise sales have consistently contributed to WWE's profits, securing the fourth spot in this year's rankings.

5. LA Knight

LA Knight has become a merchandise powerhouse in the past year, claiming the fifth spot. With increased accessibility of his gear at live events, Knight's popularity has soared, making him a significant contributor to WWE's merchandise success.

6. nWo
The nostalgia surrounding the nWo faction from the late 1990s remains a potent force. Fans drawn to memories of the Monday Night Wars continue to engage with nWo merchandise, including t-shirts, hats, and action figures, earning the faction the sixth spot.

Top 10 WWE merchandise sellers for 2023

With The Usos joining the Bloodline, their merchandise sales surged, earning them the 10th spot, demonstrating the impact of their alliance even as Jey and Jimmy exist on different brands.

Reigning as the WWE RAW Women’s Champion, Rhea Ripley's prominence in the women’s division has soared, and her recent win at WWE Crown Jewel in a fatal-5-way match solidifies her standing.

Despite his passing in 2005, Eddie Guerrero's enduring popularity and merchandise sales remain strong, cementing his legacy as one of the world’s most famous and influential wrestlers.

Generic WWE items, from Payback to title belts, dominated sales, showcasing the adaptability and broad appeal of these goods, with one title belt potentially equaling the sales of numerous superstar shirts.

As a lasting representation of professional wrestling from the late 1990s, the nWo continues to attract fans, leading to sustained sales of merchandise, including t-shirts, hats, and action figures featuring their iconic black and white emblem.

LA Knight has claimed the 5th spot, with his gear becoming more accessible at live events, boosting sales and raising awareness for the rising star.

John Cena remains the "People’s Champ," consistently driving high merchandise sales and contributing significantly to WWE's profits over an extended period.

As the reigning force in WWE for three years, Roman Reigns, "The Tribal Chief," continues to generate substantial revenue for WWE, securing the 3rd position in merchandise sales.

A true legend, "Stone Cold" Steve Austin's enduring popularity is evident in the sustained demand for his trademark Austin 3:16 t-shirts and other Attitude Era items.


7. WWE Generic
WWE items, such as Payback, No Mercy, Fastlane, and WWE-branded shirts, briefcases, and title belts, continue to dominate the merchandise landscape, securing the seventh spot.

8. Eddie Guerrero

The late Eddie Guerrero's influence and popularity persist, with merchandise sales continuing to rise. Guerrero's lasting impact places him at the eighth position, highlighting the enduring legacy of this wrestling icon.
9. Rhea Ripley

Rhea Ripley's ascent in the women's division and her current reign as WWE RAW Women's Champion have translated into robust merchandise sales, earning her the ninth spot.

10. The Usos

The Usos, following their alliance with the Bloodline, have experienced a surge in merchandise sales, securing the tenth spot. Despite being on different brands, Jey and Jimmy Uso's collaborative presence has driven their combined merchandise success.

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