NEW DELHI: Sony Sports Network, the official broadcaster for WWE in India, has unveiled a dynamic campaign featuring popular South actor Karthi alongside WWE Superstars Kevin Owens and Sami Zayn. The campaign, titled 'WWE means 100 per cent pure sports entertainment,' is strategically designed to enhance WWE's popularity in India, particularly in the South markets.
The objective of the campaign is to promise viewers an electrifying fusion of "Jabar Masti" (Power-packed Fun), "Tagda Action" (Solid Action), and "Jamkar Mazaa" (Entertainment to the Fullest). Sony Sports Network aims to solidify its standing as the home of WWE in India, delivering thrilling content and engaging experiences for the audience.
The campaign films exemplify Sony Sports Network's unwavering commitment to providing captivating content that resonates with WWE enthusiasts. These films, localized in Tamil and Telugu, are tailored to suit the preferences of the target audience in the South markets. They focus on individuals who seek excitement and entertainment in their daily lives, emphasizing WWE as the ultimate destination for a perfect blend of both.
Adding a unique twist to the campaign, South actor Karthi joins WWE Superstars Sami Zayn and Kevin Owens in a never-before-seen avatar, contributing to the overall appeal of the initiative. The films not only showcase WWE's essence of '100 per cent Sports Entertainment' but also bring a personalized touch by featuring Owens and Zayn speaking in local languages.
The first film of the campaign features Owens, Zayn, and Karthi imparting a valuable lesson to a young thrill-seeker about the unnecessary risks associated with performing dangerous bike stunts when the exhilarating WWE action is available live on Sony Sports Network.
The TOI Sports Desk excels in a myriad of roles that capture the ...
Read MoreThe TOI Sports Desk excels in a myriad of roles that capture the essence of live sporting events and deliver compelling content to readers worldwide.
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