Jaxson Dart did not wait for a playoff run to make a Super Bowl moment. In late January, the New York Giants quarterback partnered with USAA and The American Legion to surprise Gary Schacher, a decorated U.S. Navy veteran, with tickets to Super Bowl LX in San Francisco. Schacher thought he was logging onto a routine Zoom call. Instead, he found out he was going to the biggest game of the year.
The moment did not go viral because of theatrics. It landed because it was simple, direct, and personal. Dart did the talking. Schacher did not see it coming.
Jaxson Dart turned a routine Zoom call into a Super Bowl invite for a lifelong Jets fan
Gary Schacher, 65, served 26 years in the U.S. Navy and Navy Reserves from 1980 to 2006, retiring as an E7 Chief Petty Officer. He was contacted by The American Legion under the impression that the call would focus on logistics for the upcoming Army-Navy game at MetLife Stadium.
During the call, Schacher was told, “You know, the Army-Navy game is like the Super Bowl of college football.” Moments later, the message landed.
“Then they said, ‘Well, you’re going to the Super Bowl.’” Schacher admitted it took a beat to register. “I didn’t catch it at first,” he said.
“And finally they said, ‘No, you’re really going to the Super Bowl. You’ve been selected because of your accomplishments, what you’ve done in the military, the Legion and your community. You’re more than deserving of this.’”
The twist made the moment even better. Schacher is a lifelong Jets fan. His last in-person football game was a Giants matchup in 1973. The quarterback sending him to his first Super Bowl just happens to play for the Giants.
“I guess I have to be more of a Giants fan now,” Schacher said.
Why honoring Gary Schacher mattered to Dart and why this was never about football stats
Dart has been open about his military roots, and that context shaped the gesture. In statements shared through USAA and The American Legion, Dart made it clear this was not a brand obligation or a feel-good clip.
“As I reflect on my first season, I’m most appreciative of the connections I’ve made with the fans and the local community who show up for us every single day,” Dart said. “Coming from a military family myself, it’s important for me to honor those who served because we wouldn’t have the chance to do what we love on Sundays without the sacrifices made by heroes like Gary.”
Schacher’s resume explains why he was chosen. He served as a Gunner’s Mate and Small Arms Instructor, commissioned the USS Clifton Sprague in 1981, and completed deployments in Fallujah, Iraq, and Rota, Spain. He earned four Navy Commendation Medals, three Navy Achievement Medals, multiple expert weapons medals, and state honors from New York. In 2017, he was inducted into the New York State Senate Veterans Hall of Fame.
Today, Schacher continues that service off the field. He helped found the Patriot Highlander Challenge, which raises money for wounded veterans, and the Leatherstocking Honor Flight, which brings World War II veterans to Washington, D.C.
Next week, Schacher and his wife, Laurie, will attend Super Bowl LX and meet Dart in person before the game. For a man who spent decades serving others, the moment still has not fully landed.
“I’ve watched many, many Super Bowl games on television and thought how great it would be to be in the seats,” Schacher said. “But I never thought it would happen.”