“This is ridiculous”: Brittany Mahomes cover sparks fierce backlash for spotlighting QB’s wife instead of real athletes

Brittany Mahomes is once again in the news following her inclusion on the 2026 Sports Illicit digital cover of the magazine, which immediately caused controversy among the NFL fan base. In a bold red bikini, she tilted herself into an athletic, yet stylish pose. The image was acclaimed by the supporters to have empowerment effects but critics were not long to ask why the attention was given to a quarterback wife instead of a professional female athlete.

The response became viral quickly, with fans expressing anger regarding the depiction and timing, particularly as Olympic events were approaching. Although the feature is another stepping stone in the rising modeling career of Mahomes, the backlash showed even a greater line of division concerning the right people to showcase sports culture on such a high-profile platform.

Fans question Brittany Mahomes' choice over athletes and Olympians

Social media responses ranged from mild disappointment to blunt criticism. Some fans argued that the cover should have spotlighted elite competitors instead of a high-profile NFL spouse.



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"Rather have seen Simone Biles or any other WAG than Brittany," one wrote. "What about the Olympic athletes? That would be more motivating," another added.

"Couldn’t they find an athlete? Instead of a quarterback wife??? Winter Olympics is coming up.. just saying.. this is ridiculous!" a third commented.

Others were more direct in their displeasure. "WOW ! ..... sports illustrated hitting the bottom of the barrel with this," a fan commented.

"Why is she on this?" one wrote. "Nobody wanted this," another added. "She doesn’t even play sports," a user commented. "Would have been better if they put an Olympian on the cover instead of an nfl wife," one commented.

This is not Mahomes’ first appearance in the magazine. She debuted as a rookie in 2024, expanding her presence beyond her role as the wife of Patrick Mahomes and co-owner of the Kansas City Current. It has been pointed out by the supporters that she is a relevant figure due to her fitness background and entrepreneur activities in women sports.

Nevertheless, the scandal highlights another pattern of tension in sports media. Sight-seeing, fame, and sporting success tend to overlap each other, and not all people are sure about who deserves the light.

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