Super Bowl 2025: Jalen Hurts’ ‘Unbannable’ Cleats Steal the Spotlight Before Super Bowl LIX Revenge Win

Jalen Hurts walked into Super Bowl LIX making a statement before even stepping onto the field. The Philadelphia Eagles quarterback, on a mission to settle unfinished business against the Kansas City Chiefs, rocked a pair of custom red and black Air Jordan 1 cleats that instantly turned heads. The kicker? They were blatantly against NFL uniform regulations.


The sleek cleats, featuring the word “unbannable” boldly inscribed on the heel, were a direct challenge to the league’s strict dress code. The NFL mandates that players wear cleats in white, black, or official team colors—but Hurts clearly had other plans. Though he swapped them out for a regulation-friendly pair before kickoff, his pregame fashion statement had already sent a message: rules or not, he was playing this game his way.

This wasn’t Hurts’ first time pushing uniform boundaries. In December, he was fined $5,628 for donning mismatched green cleats during a game against the Pittsburgh Steelers. Nike and Jordan Brand happily covered that fine, making it clear that Hurts’ on-field style was well-supported. But on the biggest stage of all—the Super Bowl—he doubled down, adding an extra layer of swagger to an already intense matchup.

Hurts wasn’t just making a fashion statement; he was out to avenge the Eagles’ heartbreaking Super Bowl LVII loss to the Chiefs two years prior. And this time, he delivered. Leading the Eagles to a commanding 40-22 victory, Hurts ensured that the Chiefs’ dreams of an unprecedented three-peat ended in New Orleans.
The quarterback was surgical in his performance, completing 17 of 22 passes for 221 yards with two touchdowns and an interception. He also flexed his mobility, rushing for 72 yards and a touchdown, proving once again why he’s one of the most dynamic QBs in the league.
The word “unbannable” wasn’t just a nod to league rules; it represented his resilience, his confidence, and his determination to do things his way. After all, he’s been doubted before, criticized before, and overlooked before. But now? He’s a Super Bowl-winning quarterback who just took down the reigning champs.
While the NFL may slap him with another fine, Hurts likely won’t mind. With a championship ring in hand and history rewritten, it’s safe to say that his Super Bowl LIX performance—and those infamous cleats—will be remembered for years to come.
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