Taylor Swift has had a significant impact on the
NFL. Since she was first spotted at Arrowhead stadium early in the 2023 season and later confirmed to be dating Kansas City Chiefs star Travis Kelce, after that NFL has experienced a notable surge in popularity, particularly among female fans. On a recent episode of her podcast "The Morning After” Kelly Stafford wife of Los Angeles Rams quarterback
Matthew Stafford said:
"Don't we love Taylor Swift, because she's found so many female fans. Now I'm having to tell all my female friends what the hell's going on in the game that before they didn't care. Which - thank you so much. It's very good."
Taylor Swift's NFL Effect: Patrick Mahomes & Omar RajaThe Staffords aren't the only ones appreciating Taylor Swift's impact on the NFL. Patrick Mahomes is also a fan of her influence and recently discussed her support in an interview with NBC's Chris Simms he said, "She's really interested in football and she asks a lot of great questions. She started drawing up plays; we might have to put one in."
He highlighted how Taylor Swift's presence has attracted more female viewers to football:
"I think it's been cool to see the girls and the women that have really embraced watching football. I know being a girl dad, how cool it is for me to see these little girls - these daughters - and how much they love spending time with their dad, watching football."
Mahomes finished by repeating what he thinks of her, "And then meeting Taylor, realizing how genuine and cool she is.
I think that's been special to me because she's, like you said, the most famous person in the world, she could not be."
Another personality who loves the Taylor Swift effect on the NFL, is Omar Raja, social content host at ESPN. During a recent media event, he said that Swift's presence has definitely boosted ESPN's TikTok viewership. "Being in the weeds of it, I think in the beginning there was definitely a big Taylor Swift bump, especially I think the Chicago Bears-Chiefs game where she first showed up... We were reaching fans that maybe [we] wouldn't have before."