FOX will charge a whopping $8 million for an advertisement during Super Bowl LIX

TOI Sports Desk / TIMESOFINDIA.COM / Feb 6, 2025, 15:37 IST

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Super Bowl LIX is expected to set a new viewership record with Fox charging $8 million for a 30-second ad, a million dollars more than last year. Celebrities like David Beckham and Paris Hilton will feature in the ads to enhance audience engagement. The event promises exciting commercials and plenty of buzz come February 2025.

FOX will charge a whopping $8 million for an advertisement during Super Bowl LIX

(Image via Getty Images)

With much anticipation that Super Bowl LIX holds for all viewers, the viewership record of Super Bowl LVIII is expected to be crossed this year. Last year’s record was around 124 million viewers. To make the most of this viewership, US broadcaster Fox will charge a whopping amount of money for a 30-second advertisement during the Super Bowl LIX match between Kansas City Chiefs and Philadelphia Eagles on February 9th, 2025.

Fox Broadcasting Company charges a 30-second Super Bowl advertisement a million dollars more than it did last year

That whopping amount comes after the LA wildfire tragedy. An insurance company called State Farm opted out of showcasing advertisements in the Super Bowl LIX, leaving 10 bare advertisements all for Fox Broadcasting Company to grab. Fox sold these last-minute 30-second advertisements for $8 million each! Last year, Fox had charged $7 million for a 30-second advertisment.

Celebrities will be a major part of the advertisements during the Super Bowl LIX

When a celebrity participates in an advertisement, the viewers love it and pay extra attention to what the celebrity is saying. That's the best part of the marketing strategy for gaining maximum viewership. Super Bowl LIX is no different. Celebrities from all walks of life will participate in the advertisements. The most interesting parts of an ad are its presentation, storytelling, and the hook. Some of the Super Bowl LIX advertisements are-

Stella Artois | David & Dave: The Other David

Super Bowl LIX is the perfect time for advertising beers. Most people enjoy watching the Super Bowl game with a beer in one hand and a pizza or a burger in the other hand. For this very reason, Stella Artois, a Belgian beer company, asked David Beckham to advertise for them. Storytelling? David Beckham discovers from his old parents that there’s an "Other David" in their lives. That other David is David Beckham’s twin brother. "Other David" is played by Matt Damon. Hook? They discover they both love football, Stella Artois beer, and buffalo wings!

Frank's RedHot Super Bowl Commercial 2025 Paris Hilton That is Red Hot Ad Review

It's not just beer and pizza that go with watching a Super Bowl finale. Storytelling? It could also be many other items like buffalo chicken dip, buffalo wings, waffles, ice cream, caviar, chips, or pink chips! Just one ingredient is missing here. Hook? And, that’s Frank’s RedHot sauce! Paris Hilton was featured in its advertisement. She adds her mesmerizing charm to the advertisement.

Also read: https://www.thetimesofindia.online/sports/nfl/news/taylor-swifts-nfl-boyfriend-travis-kelce-will-break-his-own-record-in-super-bowl-lix/articleshow/117903384.cms

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About the Author

TOI Sports Desk

The TOI Sports Desk excels in a myriad of roles that capture the essence of live sporting events and deliver compelling content to readers worldwide. From running live blogs for India and non-India cricket matches to global spectacles featuring Indian talents, like the Chess World Cup final featuring Praggnanandhaa and the Badminton World Championships semifinal featuring HS Prannoy, our live coverage extends to all mega sporting events. We extensively cover events like the Olympics, Asian Games, Cricket World Cups, FIFA World Cups, and more. The desk is also adept at writing comprehensive match reports and insightful post-match commentary, complemented by stats-based articles that provide an in-depth analysis of player performances and team dynamics. We track news wires for key stories, conduct exclusive player interviews in both text and video formats, and file content from print editions and reporters. We keep track of all viral stories, trending topics and produce our own copies on the subjects. We deliver accurate, engaging, and up-to-the-minute sports content, round the clock.

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