Dallas Cowboys owner Jerry Jones is now targeting players who dislike the intrusion of fans into their working spaces during AT&T Stadium tours. Jones, who previously threatened to fire radio hosts and criticize the coaching staff for poor plays, criticized the idea that player performance is impacted by any event on the stadium tour.
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ESPN's Kalyn Kahler reported on the high level of access fans have when purchasing a ticket for a tour of the Cowboys' home stadium, highlighting that the Cowboys go above and beyond what other NFL teams offer to their fans. The Cowboys provide fans with access to their facility, where players can be seen working out, getting treatment, and preparing for games.
Anecdotes show a tour group near Dak Prescott, about 3 feet away. While the Cowboys claim tours don't enter players' spaces, former players believe they are one of the biggest distractions of working at AT&T Stadium. The story highlights the Cowboys' commitment to providing fans with a safe and accessible environment. Dalton Schultz, a former Cowboys tight end with the Houston Texans, compared playing for Dallas to being in a "zoo" due to the constant outside activity.
"There [are] people literally going on tours while you're lifting in the weight room," Schultz said. "And they've got like a … one-way mirror for people to like look at. It's literally—it's a zoo. There [are] people tapping on the glass trying to get people's attention as they're doing power cleans or whatnot."
On Thursday, Cowboys wide receiver CeeDee Lamb appeared less enthusiastic about the tours causing distractions. Prescott emphasized that he doesn't let the tours distract him and doesn't use them as an excuse for their struggles this season. Jones stated that the publicity surrounding the tours is beneficial as it will increase interest in the Cowboys, who already generate around $10 million in ticket revenue from these tours. “It’s ridiculous to think that it impacts the play of the players,” Jones said.
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