Broncos’ cheeky Hailee Steinfeld post goes viral while Josh Allen's Super Bowl dream shattered again

What began as a routine buildup to a high stakes divisional round matchup quickly turned personal, playful, and loud. Hours before kickoff at Mile High Stadium, Bills fans discovered an old photo of Hailee Steinfeld wearing Denver Broncos gear during Super Bowl 50 in 2016. The image resurfaced at the worst possible time for Buffalo, and Broncos fans wasted no time turning it into fuel.The timing made it irresistible. With Josh Allen leading Buffalo into enemy territory, the decade old image suddenly felt fresh again. Broncos supporters flooded social media, printed signs, and leaned fully into the moment. The stadium followed suit, flashing the photo on the jumbotron in what felt like a coordinated jab designed to rattle the visiting quarterback.One fan went viral for holding a sign of the photo, and the Broncos made sure the message landed. Cameras caught the image looping across the massive screen, sending roars through the crowd. The moment was lighthearted, but calculated. Denver knew exactly what it was doing.CBS Sports reporter Tracy Wolfson later asked Allen about the photo and its sudden resurgence. His response showed no frustration, only amusement."Asked Josh about this pic and he told me he had no idea it was floating around," the CBS Sports reporter shared. "Laughed and said she was probably paid to be there. And that he definitely wasn’t going to bring it up at home."Allen handled it with ease, brushing off the noise as a harmless distraction. Steinfeld, who went public with Allen in July 2024 and married him later that year, has never claimed allegiance to Denver. Last month, the couple announced they are expecting their first child, making the moment feel even more distant and irrelevant.Still, the Broncos leaned into the fun. Whether Steinfeld was a Broncos fan for one night or simply enjoying Super Bowl history remains unclear. What is clear is where her loyalty stands now.The trolling faded once the football took over. Denver edged Buffalo 33-30 in overtime in a classic playoff battle, punching its ticket to the AFC Championship Game. The win ensured another week of football in Denver, with the winner of the Texans Patriots matchup coming to town for a Super Bowl LX berth.The joke landed. The result mattered more.