Beyoncé Halftime Show: How much was the 32 time Grammys winner paid by Netflix for her performance?

Beyoncé, a 32 time Grammys winner, made her first NFL Christmas Gameday appearance performing live tracks off her latest album, Cowboy Carter, with impressive talent and impressive price tag. She performed at halftime when the Houston Texans were competing against the Baltimore Ravens; she performed with backup dancers and a marching band. She was accompanied by Post Malone and Shaboozey, who are featured on her album, to perform outstanding renditions of "Levii's Jeans" and "Sweet ★ Honey ★ Buckiin."

How much did Beyoncé get paid for halftime performance on Netflix?

Beyonce headlined the half-time show for the Baltimore Ravens vs Houston Texans Christmas game, which included her daughter, Blue Ivy, and special guests Post Malone and Shaboozey. The best part of her performance was her new album, Cowboy Carter. Beyonce performed at NRG Stadium in Houston, performing a pre-recorded intro and singing '16 Carriages' on a white horse. She then covered The Beatles' 'Blackbird', followed by 'Ya Ya', 'My House', and 'Riverdance'. She collaborated with Shaboozey for 'Sweet ★ Honey ★ Buckiin' and Post Malone for 'Levii’s Jeans'.


Beyonce's Parkwood Entertainment and Jesse Collins Entertainment produced the show as part of a $60 million deal with Netflix signed in 2019. The first project was a concert film documentary, Homecoming: A Film by Beyonce, which cost around $20 million. Speaking about her payment for the halftime performance, Dan Ruchie, founder of Trapital, told Andscape: “If we believe this to be true, then that’s $20 million specifically for this [halftime] performance,”

Beyoncé has not issued any response to the claim. Still, Beyoncé has performed before in her home city as a singer of the national anthem in Super Bowl XXXVIII in Houston and performed in a headlining role of halftime show at Mercedes-Benz Superdome in New Orleans. Beyoncé, who topped the 2013 Super Bowl halftime show, as well as joined Coldplay's set three years ago, performed for free. The NFL pays for the half-time show performers, which costs millions of dollars. The NFL pays for the expenses to present one of the most-watched performances of the year.

Following an announcement in September by the NFL, Apple Music, and Roc Nation, Kendrick Lamar will headline the Apple Music Super Bowl Halftime Show in New Orleans in 2025. The musician, who has taken home 17 Grammys, has announced plans to bring hip-hop to the NFL's championship game in 2022, performing as a guest artist with Dr. Dre, Snoop Dogg, Mary J. Blige, 50 Cent, and Eminem.

Also Read: Beyoncé mocks Netflix glitch in a new promotional spot ahead of her NFL Christmas Day Halftime Show

The Kansas City Chiefs and Ravens maintained their 2024 record by defeating the Texans and Steelers, respectively. Both games were live-streamed on Netflix as part of a three-year licensing deal worth $150 million, allowing the streaming giant to air Christmas Day games.