When the Super Bowl merges with celebrities, it creates a new dimension for football and Hollywood fans. It’s where snow meets rain, yet one feels warm. Simply put, the excitement of football combined with the thrill of seeing superstars creates a middle ground of happiness.
That’s what
Ben Affleck from
Good Will Hunting,
Jennifer Aniston and Matt LeBlanc from
Friends, and Jason Alexander from
Seinfeld did when they joined for Dunkin’s Super Bowl LX advertisement teaser. They doubled the excitement for football and Hollywood fans by coming together for an ad.
Ben Affleck pitches to Jennifer Aniston and Matt LeBlanc
Dunkin’ released two clips. One is about a 1995 VHS tape, and the other likely shows reactions to it. In the first one-minute installment, “Golden Cringe,” Affleck tries to spark the curiosity of an unimpressed audience for a mysterious tape he calls “Monster cringe” or “Golden Cringe.”
The
Justice League actor pitches to Aniston, LeBlanc, and Alexander, saying, “Jen, Matt, I got a pitch for ya. What’s old is new, what’s cringe is good, what’s up is down. We’re sitting on a gold mine…
You’re looking at me now like you don’t believe. Studios didn’t believe. Networks didn’t believe. You know who believed? Dunkin’. When I went to go get a coffee, they were selling them. I’m talking about ‘92. Other stores were kicking me out…”
In the second installment, “No Can See This,” Affleck takes out the 1995 VHS tape and patiently waits for the reactions of Aniston, LeBlanc, and Alexander. All three respond differently.
Alexander wonders if Affleck directed
Argo [which he did]. LeBlanc wants a copy of the tape. Aniston sternly says, “No can one see this.” The
Pearl Harbour actor quietly mummers, "It's only gonna air once." The
Love Happens actress sighs and says, "Oh, God, Matthew."
What was on that tape will be revealed on February 8, 2026, when Dunkin’ airs its full Super Bowl advertisement.
Dunkin’ and Ben Affleck come together for Super Bowl ad
For the past three years, the doughnut-and-coffee brand has run consecutive Super Bowl ads. The New England Patriots fan [Ben Affleck] starred in the 2023, 2024, and 2025 spots. He appeared with Matt Damon, Tom Brady, Bill Belichick, Jordon Hudson, Jennifer Lopez, Jeremy Strong, Casey Affleck, Donnie Wahlberg, and other stars.
Dunkin’ “DunKings” spot with Ben Affleck and Jennifer Lopez Super Bowl LVIII advertisement: Affleck auditions for Lopez’s studio, where Brady is this cool, orange-glassed, groovy DJ. Lopez shuts down Affleck’s expectations, saying, “We talked about this.”
Affleck gathers Damon and Brady to leave. As they prepare to go, Lopez coyly asks the seven-time Super Bowl champion to stay, saying, “Tom? You can stay.” Affleck and Damon leave.
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Arati spent six years studying medicine and three years in manage...
Read MoreArati spent six years studying medicine and three years in management, but her passion for writing was too strong to ignore. Having been a vice-captain for her college’s cricket team all four years, she was no stranger to an NFL quarterback’s competitive spirit. She creates compelling football stories that leave a mark on the readers’ hearts, not just their minds. Every morning, she begins her day by flipping through the pages of the TOI sports section to see who scored how much. In the evenings, she indulges in solving intriguing mysteries in the elite world of Olivia Benson from Law & Order: SVU. The sea of Mumbai brings her a sense of tranquility, and nothing soothes her soul quite like Kishore Kumar's melodies.
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