Bad Bunny’s Super Bowl LX halftime booking sparks backlash as prominent reverend announces full boycott of the game

Bad Bunny's upcoming Super Bowl LX halftime show has become the center of a fresh culture clash, with one prominent name calling for a complete boycott of the game days before kickoff. What was meant to be a global music moment is now unfolding as a flashpoint over politics, protest, and the role of sports in American life.The backlash gained momentum after Reverend Jordan Wells, a lifelong NFL supporter and longtime Kansas City Chiefs fan, publicly announced he will not watch Super Bowl LX. His decision, he insists, has nothing to do with football loyalties or language barriers. Instead, Wells says the NFL’s decision reflects a deeper shift that he no longer recognizes or supports.Wells laid out his stance during an appearance on TMZ Live, framing the Bad Bunny Super Bowl LX halftime booking as a symbol of what he believes is the league’s growing political alignment. He rejected claims that his issue stems from Bad Bunny performing in Spanish. According to Wells, the concern is the artist’s activism and what he views as a one-sided message aimed at millions of fans.“I expect this Super Bowl to be the most political Super Bowl we have ever seen, because of who they picked and because of how the NFL has handled that,” Wells said.Bad Bunny has never shied away from social issues. His criticism of ICE and its enforcement tactics has been public and pointed, most recently on one of music’s biggest stages. Accepting his Grammy Award, the Puerto Rican star opened with a stark statement.“Before I say thanks to God, I’m going to say ICE out,” he said, drawing loud applause before adding, “We’re not savages, we’re not animals, we’re not aliens. We are humans and we are Americans.”To Wells, those words underscore what he believes is the NFL’s intent. “The NFL is obviously sending a message to half of the country that voted for Trump that ‘We don't care how you feel. We don't care what you think,’” he argued.The league’s broader embrace of social messaging did not begin here. Since the killing of George Floyd in 2020, the NFL, NBA, and major soccer leagues have amplified anti-racism initiatives. Wells says that evolution has altered the Super Bowl’s meaning for him. He remembers it as a rare event that cut through division rather than amplifying it.“Americans are tired of celebrities that make $20 million a year telling us that we are bad people because Middle America, Southern American wants secure borders and we want our immigration enforced. We're tired of it,” Wells said.For now, the controversy rests on expectations more than facts. Bad Bunny has not revealed what he plans for the halftime show. Whether it becomes overtly political or purely musical will only be known when the lights come on Sunday.