AJ Brown trolls Kansas City Chiefs with 'Inner Excellence' after Super Bowl touchdown

AJ Brown pulled off one of the most nonchalant flexes in Super Bowl history. After catching a touchdown from Jalen Hurts in the second quarter of Super Bowl LIX, he sat on the bench, cracked open Inner Excellence by Jim Murphy, and began reading. Meanwhile, the Philadelphia Eagles were up 24-0 against the Kansas City Chiefs, and the internet went wild.

AJ Brown reads Inner Excellence again after touchdown and fans can’t get enough

Brown’s sideline reading isn’t new. He started this habit during the Eagles' Wild Card win over the Green Bay Packers last month. The book—battered, full of highlighted sections—has become his on-field mental reset.

"It gives me a sense of peace," Brown said about the book. "That's a book I bring every single game." He even posted on social media that he reads it "between each drive to lock in regardless of what’s happening in the game."

Fans spotted the now-famous book again on the Super Bowl sidelines. Tweets poured in, with one reading: “AJ Brown is reading the book again ������”

Philadelphia head coach Nick Sirianni didn’t seem too fazed either. After a brief heated exchange on the sideline, both Sirianni and Brown were seen laughing minutes later as the Eagles piled on points.

Jim Murphy’s Inner Excellence skyrockets thanks to AJ Brown’s viral moments

Thanks to Brown, Inner Excellence turned from a niche self-help book to a viral sensation. Sales exploded on Amazon, with the book hitting #1 in trending reads shortly after his Wild Card game stunt. Author Jim Murphy visited the Eagles’ practice facility to thank Brown personally and even hinted at future projects with the wide receiver.

Brown highlighted one of his favorite quotes during Super Bowl week:

"We're so hard on ourselves, amplifying all our failures and regrets, that we neglect to see what's still possible—a life of freedom, filled with deep contentment, joy, and confidence."

The Eagles wide receiver seems to live by those words. His focus and preparation helped the team dominate the two-time defending champion Kansas City Chiefs. Brown’s second catch of the game extended the Eagles’ lead to 24 points, leaving little room for a Chiefs comeback.

Social media exploded with reactions:

"TOUCHDOWN A.J. BROWN," tweeted the NFL.

Bleacher Report added: "AJ Brown hit the silencer after the Eagles took a 24-0 lead in the first half ��."

Brown’s Super Bowl antics came full circle after his last performance against the Chiefs in Super Bowl LVII, where he logged six catches, 96 yards, and a touchdown. This time, Brown and the Eagles aimed to finish stronger.

By halftime, with the Eagles in full control, one thing was clear—AJ Brown can do it all. Catch touchdowns, secure leads, and casually read a book while millions watch. That's a power move.

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