The WNBA’s transition into a powerhouse unfolded in front of the world. In 2025, the league broke all records, especially during the postseason, which rolled in an average of 1.5 million views per game.
Adding to this massive momentum of women’s sports talking over the world, USA Sports officially tapped Elle Duncan as the anchor for its inaugural studio coverage. The news was first reported by Sports Business Journal, confirming Duncan’s return. But this isn’t just another hiring announcement, it’s a foundational shift in sports media that came following the league's landmark 11-year media rights deal with US Sports parent company Versant last September. The deal will officially come into play in the 2026 season and will push the league into the primetime spot. Though the league is currently at an impasse after WNBA and WNBPA failed to reach a common ground following the CBA deadline, fingers are crossed.
The queen of studio, Elle Duncan, returns
The USA Network will have Elle Duncan host its WNBA coverage for the 2026 season. Through the 2025 media rights deal, US Network will be airing at least 50 games annually through 2036, and by securing Duncan, the most recognizable studio voice in the sport, the network has accepted the multi-billion-dollar market of the league and its limitless potential.
Sports Business Journal via their social media account announced, “USA Sports taps Elle Duncan as the studio host for its upcoming WNBA coverage on USANetwork. Elle Duncan will lead pregame and postgame studio programming as part of the network’s inaugural WNBA season, which begins in 2026 under the league’s new long-term media rights deal. The move adds an experienced and respected voice in women’s basketball as USA Network prepares to air at least 50 WNBA games annually.”
For years, Duncan was the heartbeat of ESPN’s WNBA Countdown, but her departure left a massive void. She recently joined Netflix as an on-air host for sports and live events, but her stepping into this new role at USA Network will serve as a homecoming. This also gives her the flexibility to host global Netflix’s Skyscraper Live one day and then break down A’ja Wilson’s footwork in the next. Her move to USA Sports is a loud statement: the best talent in the business wants to cover this league, but they want to do it on their own terms.
WNBA’s surging viewership spectrum
With Elle Duncan anchoring WNBA's pre and postgame shows will give the fans the real analytical take on the WNBA games. This announcement has come at the right time, when Caitlin Clark and other WNBA stars are riding the high waves of global recognition. This massive visibility is soaring the league’s valuation, and if the new CBA can bridge that gap between this and the player compensation, then the USA Network deal wouldn’t be just a broadcasting win but would help turn the WNBA into a fully evolved and sustainable global league.