Dame 10 drops below $100: NBA star Damian Lillard makes his kicks affordable

NBA veteran player Damian Lillard has been a major part of the footwear industry. Though his tenure with the NBA seems to be over, his career in the footwear industry has just taken form. On Tuesday, Damian Lillard, along with Adidas Basketball, unveiled their very own Dame X. However, this comes with a twist. Adidas is going to retail Damian Lillard’s signature sneakers at $,95 which is less than usual. This is a remarkable achievement in the history of the Big League. The NBA star’s vision was to create something that would encourage young athletes and pave their way in the world of basketball. Despite suffering from an Achilles injury and missing almost the entire 2025-26 season, Adidas decided to partner with Damian Lillard. This would mark his 10th signature show from Adidas in 2025. Typically priced at $110-130 at the time of release, this time the agenda is a bit different. The prices have come down to $95, making the fans extremely happy and excited for its launch. The NBA veteran revealed the pricing plans for the upcoming Dame 10 launch by writing a tweet. He was seen wearing a light green color shoe while working out.Fans were so excited about this news that they started flooding social media with numerous tweets. One of them said, “Thank for everything Dame!”. Another fan tweeted, “These are low-key actually dope”. “I can’t wait to get a pair. I think all the colors are fire 🔥. Wish I could get a free pair for my birthday. I have always supported @Dame_Lillard & @adidasHoops”, said another fan.He made sure that the price reduction policy was heard worldwide, and indeed, he was successful in doing so. Fans from all over the world are going crazy over this million-dollar deal. “Getting to 10 signature models means a lot, but I wanted to use this 10th shoe to make a real statement and bring the price down under $100. I’ve had my secondary Dame Certified line priced under $100 for a few years now, but I wanted to go all in on it for my primary shoe…”, tweeted Damian Lillard on X, hoping to reach his target customers, young athletes.Damian Lillard also said, “Dame X is a testament to staying true to yourself, showing up every day, and putting in the work no matter what. It's built for the next generation who are chasing their dreams with that same hunger,". He further added, “I wanted to create something that's accessible, that performs at the highest level, and that feels real on the court and in life.” Also read: NBA analyst compares Bucks’ waiving of Damian Lillard to Brown’s heavily criticized Deshaun Watson deal