For more than two decades, Dana White has been the face of UFC. With that, success has come immense wealth. Beyond the octagon, White’s biggest passion is collecting cars, bikes, and even planes. From Italian supercars to American muscle classics, his garage mirrors both his taste for speed and his journey to pure luxury. White has never been shy about enjoying the fruits of his labor.
From humble rust to Italian stallions
Dana White had once admitted,
“My first car was my worst car. It was a rusted out Datsun B210”. He revealed how the muffler constantly fell off. Today, that modest ride stands in sharp contrast to the Ferraris and BMWs that now line his garage. Yet, White has kept the B210 as a reminder of the early days, giving his collection a touch of sentiment.
His taste quickly shifted from practical to exotic as his fortune grew. One of his first splurges was the Ferrari Testarossa, a model that was once every young man’s dream car. Eventually, he added a Ferrari F430 Spider, a sleek black beauty powered by a 4.3-liter V8. Both cars carried personal meaning, as White had vowed to buy a Ferrari if he ever became wealthy.
Muscle, luxury, and family rides of UFC president
It’s not just European sports cars that catch White’s eye. A proud American car lover, he owns a 1971 Plymouth Barracuda built for him on the show MuscleCar. With its Chip Foose design and roaring engine, it’s a classic that sits close to his heart. He has also been spotted in a 1969 Chevy Camaro and a 1969 Ford Bronco, the latter being a nod to rugged off-road adventures.
Luxury isn’t forgotten either. White often drives a BMW M6 Gran Coupe, a mix of performance and comfort that even UFC legend Khabib Nurmagomedov couldn’t resist copying. He’s also known to use a Cadillac Escalade ESV, a practical yet premium SUV perfect for business and family travel.
And then there are the gifts. Harley-Davidson, one of UFC’s longtime sponsors, presented White with a custom cruiser in 2014, complete with UFC branding. His motorcycle collection also features a Ducati and an MV Agusta F4, both fine examples of speed and style.
Also Read:
Dana White promises no edits to Muhammad Ali Act, offers alternative for fightersWhite’s generosity extends to his kids as well. His eldest son received a rare Land Rover Defender Works V8 70th Anniversary Edition, valued at around £180,000, while another son got a BMW M6 on his 16th birthday. Few teenagers in the world can claim rides like these.
Dana White’s car collection tells a story bigger than just money; it’s about dreams fulfilled, passions pursued, and a deep love for machines that go fast, look iconic, and carry personal meaning. From a rusted Datsun to a fleet of Ferraris, muscle cars, and custom builds, the UFC boss has built a garage as legendary as the fights he promotes.