Luke Littler signs a multi-million-dollar 10-year deal with Target Darts after world title win, registers record-breaking biggest deal in Darts history

Luke Littler has signed the biggest sponsorship deal in darts history. The teenage star has agreed to a new ten-year partnership with Target Darts. The announcement comes just days after he won his second PDC World Darts Championship title. The deal is believed to be worth several million dollars and reflects his rapid rise in the sport.Littler has become one of the most famous names in darts in a very short time. Since turning professional two years ago, he has attracted global attention. With major titles, huge prize money, and a growing fanbase, the new agreement confirms his status as the sport’s biggest star. The long-term deal will take him into his late twenties.The new contract will run for the next ten years and is based on several factors. These include tournament earnings, performance bonuses, and a share of sales from Luke Littler-branded products. It covers darts equipment and merchandise sold to fans around the world. The deal reflects his success on the oche, where he has won ten PDC televised majors and earned over $3 million in prize money in just over two years.Target Darts described Littler as a player who has changed the sport. The company said he has broken records, brought huge global attention to darts, and inspired a new generation of fans, both young and old. Their partnership began almost seven years ago, when Target supported him as a junior player on the Development Tour and WDF circuit.This is Littler’s second senior contract with Target. The first was signed in February 2024, shortly after he reached the world final on his debut. The Warrington-born star shares the same sponsor stable as legends Phil Taylor, Rob Cross, and Raymond van Barneveld.Littler said Target believed in him from the very beginning. He shared his happiness at committing to the partnership for many more years and said they have built everything together, from his playing career to his product range. To thank the company, he bought Apple AirPods for every Target Darts staff member.Target has seen strong commercial growth through Littler’s popularity. Products linked to him are now sold by major retailers, and the company has expanded into licensed collaborations with brands like Disney, Star Wars, and Xbox.Also Read: Who is Charlie Manby? Darts hero who returns to bricklaying job after dream World Darts Championship run and win of $60,000