Icelandic Glacial partners with Cleeks Golf Club for 2026 LIV Golf campaign

Cleeks Golf Club has signed a new deal with Icelandic Glacial, a premium brand of natural spring water, leading up to the 2026 LIV golf season, which brings two European brands together based on their idea of clarity, calmness, and purposely effective performance. The partnership will come into effect at the inaugural LIV Golf Riyadh season, which begins on February 4-7 and will kickstart a season-long initiative between the two brands.

A partnership built on clarity and composure

Headed by captain Martin Kaymer, Cleeks Golf Club goes into the 2026 season having four European players on the global platform of LIV Golf. Naturally, the philosophy of Icelandic Glacial of calm, focus, and clarity when under pressure fits well with the identity of the team and in situations where it is accuracy and presence that usually make success as opposed to power.


Throughout the season, the Icelandic Glacial brand will be positioned in front of Cleeks Golf Club players' golf bags as an on-course visual identity of the team. General Manager Jonas Martensson said that the partnership tied into the values the club was built on, which are focus, restraint, and a perennial approach to elite competition. The team will go with the brand every week, making it the regular icon of such values at LIV Golf events everywhere.

Extending beyond the course

Icelandic Glacial water is sourced from an Icelandic volcanic spring and naturally filtered through lava rocks; thus, it has a crisp, clean profile that supports the brand's message of purity infused by nature. The point of the partnership is that CEO Reza Mirza understood that golf is a game that is best played when you think clearly in high-pressure situations, and Cleeks Golf Club fits that characteristic perfectly.

In addition to the placement of logos, the partnership will expand to the scope of hospitality, athlete experiences, and even activations during the 2026 season. The partnership also turns into an artistic expression through the Art of Golf program of Cleeks Golf Club, whereby the golf bag is painted with the performance, design, and identity. Since Cleeks is playing the LIV Golf international calendar, Icelandic Glacial will remain a ubiquitous and purposeful presence on each tour he plays.


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