NEW DELHI: Hockey India has roped in two of world's top hockey players, Australia's Jamie Dwyer and India's star midfielder
Sardar Singh, as the brand ambassadors for the Hockey India League (HIL), making it clear that it wants the league to make a huge impact.
In their roles, Dwyer and Sardar will promote the league by conducting hockey coaching clinics, spreading the message of hockey and helping make the sport attractive to youngsters.
"I have always enjoyed playing in India and have looked to make hockey an attractive proposition for the youngsters," Dwyer told reporters at the function where HIL's logo was unveiled.
"Hockey India League is an excellent step in that direction, not only for the Indian players but also for those from elsewhere. More importantly, the widely-broadcast league will give our sport a wonderful profile and I am delighted to be a part of it."
The 33-year-old has won an Olympic gold, five Champions Trophy meets and three Commonwealth Games gold medals with the Australian team.
"The league promises to ensure financial security while many Indian youngsters will get great exposure playing against world's best players."