DUBAI, Feb 5: Keeping a beard at bay has never been a problem for Tiger Woods. "I can���t grow one," Woods said on Sunday. "My friends razz me about it."
A few hours after finishing third at the Dubai Desert Classic, the American golfer teamed up with 10-time Grand Slam tennis champion Roger Federer and France soccer star Thierry Henry to announce a deal with a leading shaving equipment company that would put the trio in TV commercials around the world.
Woods, Federer and Henry each posed for photographers with shaving cream, something Woods doesn���t have to use all that often. "I started (shaving) a little late. My stubble didn���t quite grow in," said Woods, his face red and windburnt from a sandstorm earlier in the day. "My dad showed me how to do it and I tried to do it just like him. I got foam all over the place."
A top official of the company said the brand had identified 100 athletes that it would consider hiring to market its razors. The company then used market research to narrow its list to Woods, Federer and Henry. If any of the three had rejected the offer, he said there were some "Plan B" athletes, but he declined to name them.
He said the company selected the trio not just because of their success in sports or marketing prowess, but because each embodies "true sporting values" and was a good example off the field.
Despite the new endorsement deal, Woods doesn���t plan to start his day with a shave. "There���s no way I���m going to get up early in the morning and shave. I always shave at night," Woods said.
Federer also has shaving issues. The Swiss champion said he "plays it by ear" and shaves when the mood strikes him.
Federer said he once grew a beard because he worried that the act of shaving might cost him a title. "I was a bit superstitious at my first Wimbledon. I had a bit of a beard," he said.
Woods and Federer have become friends over the past year and developed a tongue-in-cheek rivalry. Both are considered the best in their sport, but it���s tough to say which is the better player.
Woods and Federer said they hoped to spend more time with Henry, perhaps when the trio begins shooting razor advertisements that are supposed to air later this year.
Henry, for his part, said he admired the two men but had trouble watching golf. "I would stay up really late to see Tiger play," Henry said. "Sometimes ��� I have to be honest ��� I did fall asleep."
Asked whether he would like to try golf or tennis, Henry said he couldn���t imagine himself playing such a slow-moving game like golf. Woods has made no secret that he has only a passing interest in soccer, and that doesn���t include playing it. But both still had praise for Henry. "I think Thierry is the best striker in the world," Federer said.