CUPRA to headline 2026 Madrid E-Prix as Title and Founding Partner

CUPRA has been announced as the Title and Founding Partner of the 2026 Madrid E-Prix, which is a new venue on the Formula E calendar. It is set to take place at the historic Circuito de Madrid Jarama-RACE on March 21. After marking its strong presence in the United States, Brazil, China, Japan, and other global motorsport capitals, Formula E’s arrival in Madrid marks Spain’s entry into an elite group of European hosts alongside Monaco, Berlin, and London.

Formula E confirms CUPRA as Title and Founding Partner of 2026 Madrid E-Prix

As the Title and Founding Partner, CUPRA will integrate into the race experience through a comprehensive suite of rights designed to engage fans both at the track and globally. As part of the partnership, there will be high-impact trackside branding, immersive AR broadcast integration, and a dedicated presence within the Fan Village at the Madrid E-Prix. There will also be a race suite and the option to supply official course and electric lap vehicles, along with showcasing the much-anticipated all-electric CUPRA Raval.

CUPRA’s role in helping bring the ABB FIA Formula E World Championship to Madrid strengthens the brand’s mission to make electric mobility more popular in Spain. The CUPRA Raval will have its official launch this year. It will be a pivotal model for both CUPRA and the Volkswagen Group. It is the first vehicle in the new Electric Compact Car family, which includes four models designed to make electric mobility more accessible and popular across Europe.

Who said what after CUPRA secures title partnership for 2026 Madrid E-Prix

Formula E Co-Founder and Chief Championship Officer Alberto Longo said, “Spain’s love for motorsports and racing tradition have been decisive in choosing Madrid as one of the locations for the 2026 ABB FIA Formula E World Championship. CUPRA’s support has been fundamental, and having them on board as the Official Title and Founding Partner of the Madrid E-Prix amplifies our commitment to bringing world-class racing to the capital city for the first time.”

CUPRA CEO Markus Haupt added, “The arrival of Formula E in Madrid represents a new benchmark for Spain. Together with the Comunidad de Madrid and Formula E, we are bringing the thrill and emotion of the world’s most exciting electric racing competition to a broader audience. This is another step in our mission to push electrification at every level, from the streets to the racetrack. It is also a key moment for our brand and for the CUPRA KIRO racing team. We are ambitious: we want to keep winning, and we want Spain to embrace electric mobility, and we are convinced that adding Madrid to the Formula E calendar will help us achieve both.”

RACE President and FIA Vice President Carmelo Sanz also shared his thoughts on the same. “CUPRA’s commitment to Formula E at the Madrid Jarama-RACE Circuit strengthens the link between innovation and real-world experience, bringing advanced mobility solutions born in competition closer to the public and into people’s everyday lives, at a modernized circuit ready for the challenges of tomorrow. Ultimately, Jarama today stands as the clearest example of how motorsport can honor its history while at the same time leading the way toward more sustainable and responsible mobility,” he said.

CUPRA KIRO, led by Pepe Martí and Dan Ticktum, is among the ten Formula E teams set to compete at the Madrid E-Prix. The city is scheduled to host Round 6 on March 21.

Also read: Formula E EVO Sessions to follow Jeddah E-Prix, 10 social media creators set to compete in GEN3 Evo cars


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