CHENNAI:
Sevilla FC
have become a name to reckon with in the recent years. Even in a league dominated by Barcelona and
Real Madrid
, Sevilla has been a force to reckon with. With multiple titles in Europe, they are never the underdog.
In recent seasons, Sevilla has also become a global brand within the sport and entertainment industry. To explain this change,
José María Cruz
, General Manager of Sevilla FC,
Ramón Loarte
, Director of Marketing, and Monchi, General Manager of Sports, had a pleasant meeting with representatives of some of the main national and international media specialized in marketing, sports industry and business.
The Sevilla FC rebranding project is not a simple change of identity, but rather a global brand project. Having defined the brand strategy, and with the Club’s new purpose, values and communication territories identified, we worked seamlessly to develop the Club’s new brand identity, which includes the design of all of the Club’s key identifiers as well as the creation of a unique, ownable and highly differentiated visual and verbal style.
“Our growth plan will see the club expand internationally and adapt the way we speak to audiences around the world. We are directing investment into creating a team of incredible professionals that will help us communicate the true values of this club and what makes us unique”, José María Cruz, said.
Sevilla FC were convinced that both the new brand story and the visual identity had to be grounded on the Club’s heritage and trajectory, while at the same time bringing it up to date in order to connect with new generations of fans today, keeping the Club’s close links with the city of Seville and the Sevillian fan base top of mind.
“The city of Seville is our home but also an international tourist attraction for millions. It is a core part of our identity that makes an immediate visual impression, which we are now incorporating into our identity”, Ramón Loarte said.
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