This story is from November 9, 2012

National team footballer signed up by lifestyle brand

In a first for Indian football, lifestyle brand Medifit and Chisel has chosen to sponsor national team striker Robin Singh after roping him as brand ambassador.
National team footballer signed up by lifestyle brand
NEW DELHI: In a first for Indian football, lifestyle brand Medifit and Chisel has chosen to sponsor national team striker Robin Singh after roping him as brand ambassador for its chain of fitness centres, spas, salons and fashion accessories.
In an event celebrating the re-launch of Chisel in Bangalore on Wednesday, Delhi-based Robin was unveiled as its face for the forthcoming year.
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Chisel is a lifestyle brand created by Medifit Consultants Pvt. Limited.
The East Bengal striker was seen as an ideal fit and will utilise his services to promote the brand through visuals in the fitness centres, appearances and press events.
Libero Sports India, who represents Robin, was instrumental in bringing both parties together to make the match.
Robin was excited to team up with Chisel. "I am thankful to Chisel, and Libero Sports, for giving me this opportunity to represent the brand.
It's a privilege to be associated with a fitness brand as being an athlete, one understands the importance of being fit and in shape, both mentally and physically," Robin said.
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