Border-Gavaskar Trophy 2024-25 smashes viewership record

The Border-Gavaskar Trophy 2024-25 has seen remarkable growth in viewership on JioStar network, with TV audiences increasing by 74 percent compared to the previous series in Australia.

The India-Australia series, which JioStar network calls the toughest rivalry, achieved a milestone by becoming the second most-watched away Test series for India on Television.

The series attracted 192.5M viewers on TV and accumulated 52 billion minutes of total watch-time across television and digital platforms. Despite challenging match timings due to time zones, it secured the second position among all test series on Indian Television, while the 2017 BGT holds the top spot.

The series was broadcast in five languages and featured exceptional cricket moments, compelling performances, and intense competition. It registered a 49 percent increase in Television watch-time compared to the 2020 edition.

Viewers enjoyed expert commentary from Indian cricket personalities including Cheteshwar Pujara, Irfan Pathan, Sunil Gavaskar, Harbhajan Singh, Murali Vijay, and Ravi Shastri. Australian experts Adam Gilchrist, Justin Langer, and Matthew Hayden also contributed to the coverage.

"We are proud to have institutionalised 'The Toughest Rivalry' as a unique descriptor of India-Australia matches. After the success of establishing 'The Greatest Rivalry' as the universally accepted nomenclature for India-Pakistan clashes, this was the next step in 'eventification' of another key rivalry. The coverage of BGT 2024-25 also demonstrated our commitment to delivering a world class on-screen sporting experiences to millions of fans. From a brand-new design package to the advent of new cameras, we strived to provide a deeply immersive experience to sports fans. We are proud that our Hindi coverage garnered appreciation from the Indian diaspora across the world and are grateful to Cricket Australia for their trust and collaboration, which has been instrumental in bringing 'The Toughest Rivalry' alive in such a spectacular manner," said Sanjog Gupta, CEO Sports, Jio Star on Star Sports was quoted in a Star Sports release as saying.

"We're extremely grateful to our broadcast partners who provided world class coverage by producing iconic images and insightful analysis throughout the summer. That 192.5 million viewers watched the Border-Gavaskar Trophy series on Jio Star in India again demonstrates cricket's ability to reach vast international audiences and the enduring global interest in Test cricket," said Nick Hockley, CEO, Cricket Australia.