Impactful in IPL, irrelevant for India

Apr 19, 2024 | 20:21 IST

India’s T20 team lacks all-rounders. Impact Players bury chances of unearthing one. Entertainment gets priority. World Cup gets short shrift

Now a seductive 17, IPL has become cricket’s biggest business idea since Kerry Packer’s World Series in the late 1970s. And not just because it is currently valued at $10.7bn by Brand Finance, the brand valuation consultancy. The game-changing marriage of willow and glitz has delivered more moolah to more cricketers, spawned similar templates in other sports, including kabaddi, and spearheaded franchisee-driven cricket culture worldwide.

IPL club owners have acquired teams in both traditional cricket centres (South Africa, West Indies) and emerging markets (UAE, US).

/sports/cricket/ipl

TOI

TOI

Impactful in IPL, irrelevant for India

India’s T20 team lacks all-rounders. Impact Players bury chances of unearthing one. Entertainment gets priority. World Cup gets short shrift

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TOI

Impactful in IPL, irrelevant for India

India’s T20 team lacks all-rounders. Impact Players bury chances of unearthing one. Entertainment gets priority. World Cup gets short shrift

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