The ICC Women's World Cup between the top eight ODI nations get underway in the UK on Saturday with hosts England taking on India in Derby.
The tournament will bring together the world's best cricketers for a month of high-class action and
Twitter will be the best place to keep up with and talk about it all as the teams battle to reach the 23 July final.
Fans will be able to experience the Women's World Cup like never before thanks to a raft of new activations and integrations on Twitter, including Twitter emojis for the 8 captains.
In a global first for women's sport on Twitter, the micro-blogfing site has introduced a Twitter emoji for each of the #WWC17 team captains.
Here's the relevant hashtag for each team captain:Australia: #MegLanning
England: #HeatherKnight
India: #MithaliRaj
New Zealand: #SuzieBates
Pakistan: #SanaMir
South Africa: #DaneVanNiekerk
Sri Lanka: #InokaRanaweera
West Indies: #StafanieTaylor
"We believe women's cricket offers the sport its biggest growth opportunity and this edition of the
ICC Women's World Cup will be a turning point in the sport. We're committed to growing women's cricket and we've teamed up with Twitter to help fans discover and stay in touch with the accounts of our sport's biggest superstars. We're excited to be the first global sports federation to launch special Twitter emojis for captains of a global nation-v-nation event. We can't wait to hear from and engage with our fans on-air and online through our initiatives using Twitter throughout the Women's Cricket World Cup" said Aarti Dabas, Head of Media Rights, Broadcast and Digital, ICC
"Cricket has a special place in the hearts of Twitter users around the world. Every single team and a majority of players at the Women's Cricket World Cup are on Twitter and have already been sharing in real-time from the UK. The ICC has been a leader amongst peers in bringing fans closer to cricket on Twitter, especially when combining these experiences with broadcast. From #AskCaptain to #TipOfTheDay, player and commentator video Q&As to emojis of the captains, fans have a lot to look forward to on Twitter and we're excited for them." said Aneesh Madani, Head of Sports Partnerships, Asia Pacific, Twitter.
Twitter #WWC17 trophy emojiFans can add a little colour to the Twitter conversation around the Champions Trophy by Tweeting with #WWC17 and unlocking a new Twitter Emoji of the trophy.
Twitter Q&AsThe Women's World Cup launch began with players like England captain Heather Knight using the Twitter Q&A app to do video Q&As with fans and there will be more such opportunities during the event.
#TipOfTheDayUsing the exclusive Twitter Camera app every match day throughout #WWC17, one player will pass on a piece of advice to young women cricketers, topped off with a signature from that player!
#AskCaptainWhat better way to celebrate your team's latest win than exchanging a Tweet with your captain?
That's exactly what the ICC and Twitter will be offer fans with #AskCaptain; a chance to ask the winning captain a question after the match. Oh and the best part? A personalized video from the captain featuring their answer to the fan's question!
Personalized Q&As with commentators using #WWC17Every match day, fans Tweeting with #WWC17 and tagging @cricketworldcup will have the chance to receive a personalized video reply from a commentator!
Twitter Moment RecapWho scored big? Who took the wickets? Who won the match? All of these will be answered in a single Twitter feature - Moments. Fans can also relive iconic #WWC17 plays thanks to Twitter Moments.