How Twitter celebrated India’s qualification for the Champions Trophy semi-final

In a match that was expected to keep fans on the edge, India outclassed South Africa to cruise into the semi-final of the Champions Trophy. The defending champions knocked the Proteas out of yet another global cricket tournament, and what ensued was a rapturous celebration by Indian fans on Twitter.
Fan engagement on the platform was pushed to the next level with over 680K related Tweets, owing to Twitter’s integrations with ICC and #INDvSA saw a 3x increase compared to the last time these sides met in a global event.

"#INDvSA was a Super Sunday for fans on Twitter. From interactions with personalized live video analysis from the commentary box featuring Graeme Smith and Sanjay Manjrekar, #AskCaptain, match video highlights through Amplify and a personalized Direct Message Experience, there was something for fans through the day. We saw 3 times more Tweets with the official hashtag over the last India-South Africa game in the 2015 World Cup. Big win on the field and on Twitter,” said Aneesh Madani, Head of Sports Partnerships, Asia Pacific, Twitter.

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