BTS has made a powerful return to the stage after nearly four years, launching their long-awaited world tour — but notably, China is absent from the lineup. The exclusion is linked to an ongoing unofficial ban tied to geopolitical tensions over South Korea’s U.S.-backed anti-missile system, which China views as a security concern. Despite restrictions, demand for BTS in China remains strong, with dedicated fans still traveling abroad to attend concerts. Meanwhile, the K-pop industry has adapted by focusing more on Japan and North America, as hopes rise that easing diplomatic ties could eventually reopen the Chinese market.