Not just jewellery: Women play smart for stability with gold

For generations, gold has held deep sentimental value in Indian households, especially among women. But today, the narrative is changing. From young professionals and homemakers to seasoned entrepreneurs, women are increasingly viewing gold not just as a symbol of heritage, but as a strategic investment tool. This Akshaya Tritiya, we spoke to women who are reshaping their financial future by treating gold as a stable, high-value asset.



Gold buys: A shift from sentiment to strategy
“Being a banker, I’ve seen market cycles. Gold has consistently stood strong,” says Utsa Saha, who regularly invests in gold. “Women should diversify by buying gold in small or large amounts—it generates value for personal and professional needs.” Saha notes gold prices close to `1 lakh per 10 grams makes it a timely asset. “Women today support parents and partners financially. It’s crucial they see gold not just as jewelry, but as security.”
Bilkees Parveen, an entrepreneur, echoes this shift. “Gold, beyond its sentimental value, symbolises strength. It empowers women financially, offering security, stability, and independence.”

Early Investment, long-term impact
For Muskaan Lodha, a young entrepreneur, gold is a tool for both independence and risk management. “It cushions against business unpredictability and stands as a reminder—safeguarding your future is as important as chasing growth.”

From bangles to bytes: The digital gold rush
The way women buy gold is evolving too. Digital gold is emerging as a smart alternative. Simmran Chopra, a teacher, prefers it for its flexibility. “No storage or making charges. And it’s easy to encash when needed.” Lodha agrees. “Digital gold fits our lifestyles. You can invest small amounts, anytime. It’s practical and modern.”

Why we go for gold
Cultural significance and holdings: Indian households collectively possess approximately 25,000 tonnes of gold, making them the largest private holders globally. This vast accumulation underscores gold’s deep-rooted cultural and financial importance in India, especially among women.
(Source: Investopedia)
Investment preferences: A study highlighted that 12% of Indian women prefer gold as their primary investment choice, indicating its continued relevance in their financial portfolios.
Independent financial decisions: Nearly 72% of Indian women now make autonomous investment decisions, reflecting a significant shift towards financial independence and proactive wealth management.

Quotes:
Gold provides security as its value appreciates. I started investing after my first salary – with a gold nose pin– Rashmi Paul, sales professionalPic: Anindya SahaLocation courtesy: RN Dutta’s GrandsonModels: Anisha Singh, Riona Mitter & Nilakshi Basu Roy