Picture this: You wake up to your voice assistant chirping a friendly reminder of your day’s agenda, while your smart fridge eagerly suggests a breakfast recipe based on what’s inside. Sounds cool? It is. is no longer just a buzzword but an integral part of our daily routine and tasks.
and Voice assistants like Siri, Alexa, and Google Assistant help manage our schedules, set reminders, and answer queries. They also control smart home devices, such as thermostats, lights, and security cameras. All you have to do is give a voice command.
Fitness and AR devices During January-March 2023 quarter, the country topped the market for wearables, which includes smartwatches, fitness trackers, and AR headsets. This rise is often attributed to increased awareness about fitness across age-groups, and the curiosity around augmented reality.
88% Indians rely on AI for tailored recommendations and smart tech724 million Indians are already integrated into the AI ecosystem19-24 is the age-group that’s leading the charge(Source: A study by market research platform Kantar)Communication and Social Media Algorithms curate our social media feeds, suggesting posts, ads, and friends based on our interests and interactions. AI-driven chatbots are also commonly used in customer service to answer questions and resolve issues quickly. A large number of people are taking advantage of image enhancement filters, and fitness and social media applications have become major drivers of AI integration.
and Content Streaming platforms use AI to recommend movies, shows, and music based on your viewing preferences. A NielsenIQ study commissioned by Amazon found that 66% of Indians stream five hours daily on weekends, compared to less than three hours on weekdays.
Transportation and Navigation Navigation apps like Google Maps use AI to offer real-time updates, suggest the quickest routes, and estimate travel times something almost all of use to navigate peak hour traffic.
Emerging tech, like smart devices, is seeing stronger traction in bigger cities, particularly Bengaluru, Pune and Hyderabad, which are also tech centres of the country
Puneet Avasthi, senior executive director, South Asia, of a market research company
Many have adopted smart home automation features to enhance their living environments. Smart appliances that are frequently used at home include refrigerators, washing machines, smart lighting, security systems etc that use AI to enhance efficiency.
At India are the foremost users globally in AI and automation adoption, with nearly 75% using AI tools to boost productivity, according to Slack’s State of Work report. AI learning tools are also used by many to better their language skills and learning.
Indians are hugely enthusiastic to learn and experiment because they see the benefits of AI tools. At work, many employees have individually started using AI platforms, even before their company is ready to use them
Derek Laney, tech evangelist
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