Finding the right life partner is no cake walk but help is coming from an unexpected source – matchmaking apps! Uday, an assistant manager at a start-up, and Esha, a marketing consultant, who found a potential life partner in each other via such an app. Likewise, Roohi, a management trainee, and Akshay, a sales manager, preferred it over Seema aunty-esque Indian matchmakers to find each other. Turns out, the dating-turned-matchmaking-apps are not just about casual flings or brief partnerships anymore.
In Indoo Ki Jawani, Kiara Advani plays the role of a girl who finds love via dating apps
Dating + Matrimony = Datrimony? There are dating apps and there are matrimonial apps. But there's the sweet spot in between—the matchmaking app. These platforms market themselves as going beyond mere swiping, focusing on compatibility, shared values, and genuine connections to help users find their perfect match.
Seema Taparia in a still from Indian Matchmaking. Youngsters are taking matters in their hands when it comes to finding a match now
‘People are prioritising compatibility more’ Snehil Khanor, founder of one such app, explains, “On any matrimonial site, the first few things that people are asked are caste, family wealth etc, which has become a turn off for youngsters. Relationships and gender roles are changing with time, and the means to find a partner also needs to evolve. People are prioritising compatibility more now.” Agreeing, Pragya Parimita Naik, brand and content growth manager of another app, says, “Our users like it because they have privacy and can communicate without any involvement of the family.” AI plays a pivotal role in matching profiles based on compatibility, trait queries, etc, ensuring a rigorous process that deters those looking for casual flings. Studies suggest that people in the 28-38 age group are opting to register on matchmaking apps.
How to combat fake profiles? Getting conned on apps is a pertinent issue among people, according to 2024 research by McAfee. Almost 77% of Indians reported encountering fake profiles or AI-generated photos on dating platforms or social media, while 39% fell victim to romance scams. To weed out dishonest users, most apps now:
-Charge a fee
-Ask users to answer a detailed questionnaire before registering
-Verify identity using Aadhar card or other documents
-Monitor profiles with automated alerts and human moderators
-Flag suspicious content and warn against off-platform communication attempts
45% Young Indian singles are looking for a long-term relationship (Source: OnePoll) 40% Global users are looking for a long-term relationship
(Source: Tinder)
A reality show What The Love Karan, saw Karan Johar play mentor to six single people, and help them find love
Before you meet someone: -Do a vibe check
-Do a video call or a phone call for 15 mins
-Always opt for a crowded spot, not a secluded place
-Check LinkedIn to substantiate the crucial info shared with you and to know if they are working actively
-Use Google lens or scan the picture to check authenticity
(As shared by Radhika Mohta, a matchmaker and relationship coach) We continue to keep dating safe and fun by introducing new features such as Share My Date, where friends and familycan know where and who you are meeting and Matchmaker™, where friends and families can be invited to recommend profiles to users, making the dating process more inclusive and supportive-Papri Dev, VP, Communications, APAC, Tinder
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