Chennai is donning a festive aura as Rakshabandhan approaches. The city’s streets, especially the bustling Sowcarpet market, are teeming with eager shoppers hunting for the perfect rakhi for their brothers. Shopkeepers have now become busy bees and have stocked up on thousands of rakhi varieties, from traditional to contemporary designs, to cater to the different tastes of their customers. We take a tour down the lanes of Sowcarpet market and talk to the shopkeepers and buyers about this year’s sale...
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We start stocking up rakhis from June’For us, the preparation for Rakshabandhan starts two months prior. We start stocking up rakhis from June, and for one whole month, the retail goes on. This year, we have around 2,000 to 3,000 designs available Vimlesh Lalwani, fancy store owner, Sowcarpet
‘Rakshabandhan packages are on-demand’The most popular rakhis in my store are metallic rakhis, kundan rakhis and resin rakhis. The range of these rakhis can vary from ₹10 to ₹650. These days, people prefer to get a complete set — containing rakhi, kumkum, wheat/rice, and gifts — and they in demand now
Vikas Kothari, a rakhi shop owner, Sowcarpet
The most popular rakhis, according to shopkeepers:Ones with evil-eye protection
Silver-coated ones
Scanner rakhis
Resin rakhis
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