School kids turn vision ambassadors in SeeSaw's 'Eye Eye Captain' campaign

For years, people with big degrees in boardrooms have tried to communicate the importance of eye health to children. Yet, with 1 in 4 kids today needing vision correction, traditional methods have clearly missed the mark1.

Despite its importance, awareness about vision care often does not reach children effectively. Many vision problems go unnoticed until they start affecting classroom performance and daily activities.

Innovative approaches are needed to engage children and make learning about eye health interactive, relatable, and fun, turning awareness into action from an early age.

That’s why, SeeSaw Kids Eyewear, in collaboration with Times of India - Newspaper in Education (Times NIE) and supported by ZEISS India, has successfully concluded the first edition of its innovative eye health awareness campaign - “Eye Eye Captain.”

The initiative, which launched on August 22, 2025, took a fresh approach to vision awareness by transforming school children into eye health ambassadors. Through a series of interactive workshops held across multiple schools in metro cities, students were educated on crucial topics such as the importance of regular eye check-ups, common vision issues, and simple everyday habits to protect their eyesight.

What truly set this campaign apart was its open-format contest, which invited children to creatively express their understanding of eye health. Participants shared their ideas through digital presentations, posters, skits, dance performances, and original concepts, turning classrooms into spaces of creativity and advocacy. This format encouraged children to spread eye care messages within their peer groups and communities as well in an authentic and relatable way.
Speaking on the initiative, Viral Joshi, Business Head, Optimed Corporation, said, “At the heart of Eye Eye Captain lies a simple idea- to actively involve children in spreading awareness about eye health. Through our workshops, we were able to share valuable knowledge with them, and the contest empowered them to become spokespersons themselves. Kids who will participate in this contest will hopefully teach us the way on how to communicate to all other kids which will help all of us to have a much better resolve against Myopia.

We at Team SeeSaw are deeply grateful to Team NIE for partnering with us on this mission and extend our heartfelt thanks to Team ZEISS India for their unwavering support.”

Adding to this, Ritesh Dwivedi, Head of Marketing, ZEISS India emphasised the growing concern around vision issues in children, “There is an ardent need to build greater awareness about childhood myopia, as it has a direct and lasting impact on how children learn, grow, and thrive. Vision challenges in young students often remain unnoticed until they start affecting classroom performance, daily activities, and overall development. By fostering awareness, encouraging routine eye examinations, and empowering parents and teachers with knowledge on preventive practices for improved visual health, we can identify myopia early and take steps to slow down its progression. Protecting children’s eyesight is about safeguarding their confidence, academic potential, and unlocking opportunities that shape a brighter, healthier future. With this collaboration between Times NIE and SeeSaw, Eye Eye Captain is tackling this at the grassroots level with direct education and involvement of kids in schools.”

The campaign witnessed massive participation from schools across metro cities, reflecting the enthusiasm of children and educators alike. With the strong response received, future plans include expanding the program to tap into more schools across additional cities, further amplifying the reach and impact of this initiative.

The winners of the Eye Eye Captain contest were announced on October 3, 2025, with the best entries showing originality and effective communication. The projects were so impressive that we couldn’t restrict ourselves to just the top three - we decided to go a step further and include a few special mentions and additional prizes.

Winners of the Eye Eye Captain Contest 2025:



To celebrate these young vision ambassadors, SeeSaw Kids Eyewear will be hosting a special felicitation ceremony - SeeSaw Carnival. The event will be a fun-filled day out for the winners, participants and their families, featuring free eye check-ups, engaging games, and interactive activities, bringing together learning and celebration in a vibrant atmosphere.

References:
https://ijceo.org/archive/volume/6/issue/3/article/21114

Disclaimer: The article has been produced on behalf of SeeSaw Kids Eyewear by the Times Internet's Spotlight team.