From routine to wanderlust: Travel inspiration goes digital

On the occasion of World Tourism Day, Tourism Western Australia (TWA) announced a partnership with Swiggy to promote Western Australia as a holiday destination for Indian travellers.

The campaign introduces Indian users to the Quokka, a small marsupial often referred to as the “world’s happiest animal”. It features across digital experiences on the apps, including post-order tracking maps and banner ads, encouraging users to take a break from daily routines and consider a holiday in Western Australia.

A central aspect of the campaign highlights the “Quokka Selfie”, a popular social media trend that has become a must-do activity for visitors to the region. The initiative brings this experience to Indian audiences by making the Quokka a mascot of joy within the delivery platforms.

To increase engagement, users are invited to take part in the “Find the Quokka” challenge, an interactive digital activity in which participants locate five Quokka icons hidden within a map of Western Australia. One participant, chosen through a lucky draw, will win return tickets for two to the state, sponsored by TWA.

Speaking on the initiative, Tom Upson, Director Markets & Aviation, Tourism Western Australia, said, “India is one of Western Australia’s most important and fastest-growing visitor markets. By joining hands with Swiggy, we aim to inspire more Indian travellers to explore the breathtaking landscapes and welcoming spirit of our state.”