Glaring differences between North and South India’s jewellery taste

In 2025, jewellery styles are incredibly abundant, which can become overwhelming at times. From rich Polki and Kundan work to the stunning artistry of temple jewellery, modern-day brides often find themselves confused by the sheer variety. But if you look closely, there’s a subtle difference in jewellery preferences as you move from the northern to the southern states.

The traditional, rich, and distinctive jewellery styles of North India often carry a modern edge, as seen in Polki, diamond, and Kundan pieces. Meanwhile, South Indian brides typically embrace the opulence of gold temple jewellery, often treated as a status symbol and an emblem of abundance, reflecting their social stature and cultural pride.

The richness of temple jewellery
Jewellery preferences often reflect culture, religion, rituals, and regional traditions. In South India, brides are frequently seen adorned in temple jewellery, taking the form of Lakshmi Haars, Mango Malas, Kasu Malas, Nakshi designs, Pacchi styles, and more.



Temple jewellery was originally crafted for deities and dates back to 985 AD, during the reign of Raja Chola I, who built the first grand temple at Tanjavur. Over time, royalty and noble families contributed to its legacy, with generations of artisans refining the craft for royal dynasties in the South. This tradition continues today, with brides favouring classic gold temple jewellery for their weddings as a mark of cultural richness.

The craft and mastery of Polki and Kundan
Northern brides, on the other hand, are often seen wearing Polki, Kundan, and Jadau sets - necklaces, earrings, and accessories that are not merely decorative, but symbols of heritage, pride, and craftsmanship.

Kundan jewellery, introduced by the Mughals, exudes regal charm and timeless elegance. Later embraced by the royal courts of Rajasthan, it is crafted using gold foils and precious gemstones, symbolising grandeur and refined artistry.


Polki jewellery, which uses uncut diamonds, traces its roots to the Rajput era and reached new heights under Mughal patronage. Polkis retain the natural brilliance of the stone and showcase India’s intricate jewellery-making traditions.

Most Northern brides opt for elaborate Polki and Kundan sets, including statement haars, maang tikas, rings, bangles, and earrings, as part of their bridal ensemble. Over time, both Northern and Southern styles have evolved, yet remain deeply rooted in regional identity and craftsmanship.


These jewellery preferences tell more than just a tale of beauty, they narrate a story of India's incredible cultural diversity, preserved and passed down with reverence, elegance, and pride.