5 fashion brands owned by royal Indian families you probably didn’t know about

Have you ever heard about Indian royalty entering the fashion and apparel industry? We have all heard about their lavish hotels and resorts, but these royals have quietly blended aristocratic lineage with modern craftsmanship over the years. This has resulted in iconic fashion brands that are truly ruling the fashion world. Whether these brands are founded by a maharaja or simply preserved and backed by royal families, they heavily influence the products and give you a hint of luxurious Indian heritage. Let’s take a quick look and start the shopping spree.

The silk industry in Mysore dates back to the era of Tipu Sultan, but over the centuries, it lost its charm due to new rulers. But, in 1912, Maharaja Nalvadi Krishnaraja Wodeyar founded the Mysore Silk Weaving Factory for royalty and revived the legacy of Mysore silk. Post-independence, the factory was taken under the Mysore State Sericulture Department, and in 1980, it was handed over to the Karnataka Silk Industries Corporation. The former royal family of Mysore, led by Yaduveer Krishnadatta Chamaraja Wadiyar, continues the legacy started by the late king.
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The House of Kotwara is a popular Indian fashion brand founded in 1990 by Raja Muzaffar Ali and his wife, Meera Ali. It was created to revive the traditional crafts and textiles of the Awadh region and mainly focuses on Chikankari embroidery, which rural women create through a special programme. It brings the best of heritage, aristocracy, and modern allure, where the brand is known for its contemporary designs, beautiful Indian textiles, and stunning handicrafts.
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The House of Pataudi is an Indian ethnic wear brand founded by actor Saif Ali Khan in partnership with Mytra and Exceed Entertainment. It brings in the royal heritage of the Pataudi family with more contemporary and luxurious designs for men and women. Started in 2018, it is inspired by royal aesthetics and plays on blending royalty with the 21st-century style game. The brand is known for incorporating elements like Zardozi and Chikankari with its calligraphy monogram.
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The Scindia royal family of Gwalior city heavily supports the brand, which is known for its Chanderi weaving art, which is popular in the region. It was founded in 1947 by GD. Birla and has two key areas: the historic Gwalior Suitings (Grasim) and modern Dennison Fashion. The Scindia royal family heavily supports the company, where they have also collaborated with designers like Rahul Mishra and have showcased their art and designs. The Maharajas of Gwalior were influenced by the Western changes but at the same time preserved traditional details, which combination is often seen in their collection.
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Tokree in Jaipur was founded by Sanyukta Alsisar, from the Alsisar family, in 2013, where the brand has a concept store selling Rajasthani aesthetic crafts, antiques, and apparel. It’s mainly known for its gota patti, block printing, and leheriya print, which the brand then blends with contemporary designs, offering a perfect blend of heritage with modish notes. Their kurta sets, kaftans, and dresses have a separate fan base across the nation.
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