Hyderabad designer to present Victorian era show at LFW

Anushree Reddy will debut with a showcase of the delicate embroideries, lace and floral prints that were typical of the Victorian era
Anushree Reddy, a 28-year old designer from Hyderabad, will make her fashion week debut at Lakmé Fashion Week Summer/Resort 2013 in Mumbai on March 23, 2013, with ‘Vintage Princess’. Inspired by the Victorian era, Anushree’s collection is a showcase of the delicate embroideries, lace and floral prints that were typical of that era.“A blend of vintage flamboyant flora fused with age-old Hyderabadi zardozi, the breezy line has a whiff of old world charm,” says the young designer, who’s an MBA graduate from the Cardiff University in Wales, UK. She started her eponymous label in 2011.
At her show, you’ll see traditional Hyderabadi zardozi embroidery on fluid fabrics like chiffons, georgettes, and nets, done by skilled karigars for whom the craft is an ancestral trade carried forward from the Nizam era.
The design philosophy lies in creating elaborate silhouettes brewed with subtle prints, surprising embellishments with passionate attention to detail. The label stands out for its burst of vivacious colours, drama and glamour. The summer-friendly colour palette ranges from pastel and soft nudes to peaches, vintage rose pink and beige, moving into brighter tones likes shaded yellow, fuchsia pink and jewel tones. A drift of pastels with an allusion of antique royalty is plunged into a burst of flora to present the dreamy vintage princess