Salman Khan’s latest limited edition timepiece is a blend of Indian heritage and modern luxury

Bollywood’s beloved Bhaijaan, Salman Khan, is more than just a superstar - he’s a style icon, a symbol of luxury, and a living legend. With a career spanning over three decades, Salman’s on-screen charisma and off-screen presence have defined what it means to be a true Bollywood titan. But beyond the cameras and the stardom lies a quieter obsession, haute horology.

Known for his love of fine timepieces, Salman Khan has long been a collector of luxury watches. Now, he's taken that passion to the next level with an exclusive collaboration with high-end watchmaker Jacob & Co. The result? A limited-edition timepiece that doesn’t just tell time, it tells a story.

Unveiled via an unboxing video on his social media, the ‘The World Is Yours Dual Time Zone Salman Khan’ watch marks a deeply personal chapter in his horological journey. Housed in a 43 mm stainless steel case, the watch is a masterclass in craftsmanship and symbolism. More than a stylish accessory, it’s a heartfelt tribute to his father and a proud nod to his Indian heritage.



Designed with two adjustable time zones, the timepiece pays homage to Salman’s global stardom and roots at home. Saffron and green accents mirror the colours of the Indian flag, while a finely engraved world map and Salman’s initial at the case back speak to his personal journey and expansive legacy. The sapphire crystal and bold blue strap round out its striking aesthetic.

Retailing at ₹36.6 lakhs, the timepiece is now available at all Ethos Watch Boutiques across India. In his Instagram post, Salman expressed his pride and gratitude to Jacob Arabo, founder of Jacob & Co., writing: “Proud to share that the Jacob Arabo X Salman Khan timepiece is now available at Ethos Watch Boutiques. A tribute to the man who raised me - my father. Thank you, Jacob Arabo.”


This release isn’t just about luxury, it’s about legacy. The watch captures Salman Khan’s identity: one rooted in family, pride, and passion. Much like the man himself, it blends bold design with emotional depth, making it a true collector’s piece.

With this launch, Salman has not only brought haute horology further into the Bollywood spotlight but also proved once again that for some stars, time doesn’t just pass, it’s worn with pride.


One step to a healthier you—join Times Health+ Yoga and feel the change