This story is from June 29, 2021

This Indian model got featured in Kim Kardashian’s Skims campaign

Madhulika Sharma is an Indian model and is the latest entrant in Kim Kardashian’s new Skims campaign.
This Indian model got featured in Kim Kardashian’s Skims campaign
Indian model Madhulika Sharma, who hails from the north east side of the country is making India proud Internationally. She walked in New York Fashion Week last year and now she is a part of Kim Kardashian's Skims campaign.
Madhulika has recently posted a series of pictures on her Instagram handle in which she is posing for Kim Kardashian’s Skims underwear. Madhulika along with other models can be seen posing in lounge wear from the brand.
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The new launches from Kim-K’s lounge and shapewear label are a sight to behold.

‘Skims’ is an underwear and shapewear line owned by Kim Kardashian.
Madhulika Sharmaa was born and raised in Guwahati and in her early years of modelling, she was a regular seen on spreads of fashion magazines like Vogue, Elle and Grazia. The model made her debut with Indian designer, Anju Modi’s Bajirao Mastani collection followed by a Fabindia campaign which helped her in making her name nationally.
The model has been vocal about women with dark skin tones and has been breaking the taboo in the beauty industry.
Madhulika has also done beauty campaigns for big brands like Christian Dior cosmetics, Mac cosmetics and Beauty Blender.
Kim Kardashian, recently, found herself at the centre of controversy on an ad by her brand Skims. The ad featured Kim laying on the side while wearing the brand’s latest underwear drop. The controversy accused the brand for opting for ‘over-editing’ in their advertisement.
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