China's fashion landscape is witnessing a new trend, one that's causing quite a stir on social media platforms. The trend, referred to as "easy-to-get-married" fashion or "hao jia feng" in local lingo, is generating both interest and criticism. Critics argue that it perpetuates societal expectations and prioritizes pleasing others over personal desires. Let's delve into this trend and the debates swirling around it.
The "easy-to-get-married" style is characterized by mid-length dresses, cozy knitwear, and coats in soft, flesh-toned shades like white and pink. These outfits often feature charming ruffles and bows, adding an element of sweetness to the overall look. The trend has found its niche in the realm of Chinese fashion, sparking conversations about its implications.
Representative image of the "easy-to-get-married" style.
One of the central ideas behind this style is its resonance with the beauty preferences of Chinese men. It aims to emphasize women's natural body curves while projecting an image of modesty, innocence, purity, and genteel qualities historically associated with marriage eligibility. It's no surprise, then, that this trend has gained attention and raised questions about societal standards.
The portrayal of this style can be seen in the character Saeko, brought to life by Japanese actress Satomi Ishihara in the TV drama 'Shitsuren Chocolatier'. Chinese fashion enthusiasts have taken notice, even curating a collection of 87 outfits inspired by the character, dubbing it the "easy-to-get-married" style.
Satomi Ishihara as Saeko in Shitsuren Chocolatier, the inspiration behind the trend. Courtesy: Fuji Tv
While some followers appreciate the practicality and aesthetic appeal of this trending style, others argue that it infringes upon gender equality norms. They question why individual choices should be sacrificed to conform to someone else's preferences, especially in the context of marriage and romance.
"I reject being guided by principles of marriage and romance. I refuse to cater to male aesthetics. The 'easy-to-get-married style' shackles women to a pillar of shame," voiced one user, echoing the sentiments of those critical of the trend.
In response to the "easy-to-get-married" style, a counter-trend has emerged—the "difficult-to-get-married style." This style comes with a slogan: "Be a difficult-to-get-married girl, read, exercise, travel, love work, and love spending money." It champions self-satisfaction and encourages women to remain true to themselves, unburdened by societal expectations.
In a rapidly evolving fashion landscape, trends like the "easy-to-get-married style" bring complex questions about individuality, societal norms, and gender equality to the forefront. As fashion continues to reflect and influence cultural shifts, the conversation surrounding these trends becomes increasingly important. It remains to be seen how this dialogue will shape the future of fashion in China and beyond.
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