Ranbir Kapoor's fashion brand officially launched, here's all you need to know

Bollywood actor Ranbir Kapoor has officially unveiled his much-anticipated lifestyle brand, ARKS, marking his entry into the fashion world. The brand's first flagship store opened on February 15, located at 201 Waterfield Road, Bandra, Mumbai, bringing his long-awaited vision to life.

As the sneaker business continues to grow in India, with resale platforms booming and new entrepreneurs entering the market, the brand positions itself as a strong contender. The brand’s main focus will be on high-end footwear, particularly sneakers, but it will also feature wardrobe essentials like tailored trousers, T-shirts, shirts, caps, socks, and more.

In a heartwarming gesture, Ranbir’s wife, actress Alia Bhatt, celebrated the launch by stepping into the brand’s shoes, literally. She was spotted wearing the brand's sneakers and a white cap adorned with the brand's logo, effortlessly embodying the brand's comfortable yet stylish essence.

Ranbir had previously shared his vision for the brand on his birthday, revealing his passion for sneakers and fashion in a heartfelt video. In the video, he reminisced about his fond memories in Mumbai and discussed his long-standing love for fashion, making the brand a personal project decades in the making.



With the launch of his flagship brand, Ranbir Kapoor has confidently entered the lifestyle fashion segment. As fans and fashion enthusiasts eagerly await the brand's full collection, the brand is poised to make a bold statement in the industry.