Pull&Bear to Bershka: We bet you didn’t know Zara has these sister brands

Founded in Northern Spain in 1975 by Amancio Ortega, the fashion-forward brand Zara is known for its sophisticated and chic range at a reasonable price bracket, which has made it one of the best-known fashion labels across the globe. Zara, which now falls under the Inditex umbrella, the largest fashion retailer on the planet - has some other big names listed, making these labels sister companies of Zara, which many people don't know. Let’s uncover the names today and learn a little more about them.

Bershka is the second-largest chain by store count under Inditex’s operation, with around 1,000 stores in 70 markets, where its sales represent 9% of the group's total revenue. Created in 1998, this affordable chain targets younger male and female shoppers. In 2017, it opened its first store in the United States, followed by a pop-up store in New York’s Soho neighbourhood, which instantly became a hit.
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With over 760 stores around the globe, Massimo Dutti is another Inditex product acquired by the group in 1991. It was originally a men’s fashion label created to give the upper middle class a taste of luxury at a reasonable price range. For a long time, the brand was thought to be created by a designer, but it was just the luxury look with a fast-forward fashion mindset that hit the right audience. The brand also has a women’s range and a kids' section. Massimo Dutti's prices are higher than Zara's; the brand focuses less on trends and more on timeless style.
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Pull&Bear is known for its classic winter styling and is a teen-focused brand with a price point similar to Bershka. This retailer brand has over 970 stores across Europe, the Middle East, Africa, Asia, and South America. In February 2019, it opened its stores in the United States and was primarily launched in 1986 as New Wear and was officially relaunched as Pull&Bear in 1991.
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Oysho is a Tordera-based fashion brand owned by Inditex, founded in 2001. It specialises in women’s wear, including nightwear, lingerie, swimwear, and athletic wear. With over 600 stores in 65 markets around the globe, Oysho has a price range slightly higher than Zara. It is mainly known for its neat quality and quite luxurious palette.
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Stradivarius is a women’s fast-fashion retailing brand from Barcelona, Spain, which Inditex acquired in 1999. It was originally a family-owned women’s wear label. It briefly entered the men’s range in 2017; the trial became a hit in 2018. It currently has around 1,000 stores across the globe, where in 2018 it pulled in around $1.7 million in net sales, proving its positive prowess.
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