PM Narendra Modi’s new watch becomes the most-talked about accessory, here's how much it costs

A New Indian Luxury Moment Begins

Prime Minister Narendra Modi has once again proved he has a sharp eye for homegrown craftsmanship, sparking a nationwide buzz after being seen sporting Jaipur Watch Company’s Roman Baagh watch. The elegant timepiece, priced at around ₹55,000, blends heritage symbols, refined engineering, and a story deeply rooted in India’s cultural memory. With just one appearance, the Prime Minister has shifted attention toward India’s rising luxury sector and the homegrown artisans behind it.

The Roman Baagh watch is not merely an accessory; it’s a miniature slice of India’s past, restored and reimagined for today’s world. This 43mm stainless steel piece is crafted around a rare 1947 one-rupee coin, featuring the iconic walking tiger, an image that closely mirrors the spirit of the Make in India emblem. The coin itself carries historical weight: 1947 marked the final year of coins minted under British rule, produced only in late 1946 and throughout 1947, making it a treasured collectible.

While the watch pays homage to vintage India, its core is powered by reliable modern engineering. The Roman Baagh belongs to the brand’s “Baagh Collection,” which runs on a Japanese Miyota 8215 Automatic movement - an internationally trusted mechanism. The collection comes in four variants, offering both Roman and Devanagari numeral dials across golden and silver-toned cases. With sapphire crystal featuring internal AR coating, a see-through back, and 5 ATM water resistance, the watch merges durability with design finesse.

A head of state selecting a homegrown brand sends a powerful message. Modi’s endorsement, intentional or not, signals a shift in how Indian consumers perceive local luxury. It suggests that Indian brands no longer need to chase Western validation; instead, they can redefine prestige on their own terms. His choice reflects a balance of tradition, craftsmanship, and contemporary functionality, elements that resonate with both collectors and everyday watch lovers looking for meaning behind their accessories.

We reached out to Gaurav Mehta, Founder, Jaipur Watch Company, and this is what he had to say:

“Our honourable Prime Minister, Shri Narendra Modi ji, wearing a watch designed by a humble, homegrown brand like Jaipur Watch Company was not just a moment of surprise - it was a powerful reminder of what Indian craftsmanship can achieve.

For me personally, it was a moment of deep inspiration and humility. When a leader of his stature chooses to wear an Indian designer watch, it signals something far bigger than a product. It signals trust in the Swadesi movement, confidence in Indian luxury, and pride in what our own artisans create.

Indian luxury was once considered a myth. Today, it is a conversation. Tomorrow, it will be a global calling card.

We remain committed to working even harder to support his vision of a stronger, self-reliant India, where Make in India is not just a mission, but a mark of excellence recognised across the world. Ever grateful for his support and encouragement.”

In a world dominated by European watchmaking giants, an Indian brand earning global attention is a milestone moment. The Roman Baagh represents more than heritage, it symbolises a changing narrative where Indian craftsmanship is no longer side-lined.

With Modi’s endorsement accelerating interest, the Jaipur Watch Company has now become a talking point for collectors, fashion enthusiasts, and supporters of the Swadeshi movement. The message is clear: luxury made in India is not just possible - it is desirable, distinctive, and globally competitive.

PM Modi has, over the years, crafted a distinctive personal style that blends elegance with a powerful message of identity. From his signature half-sleeve kurtas to meticulously tailored bandhgalas, his thoughtful headgears to Indian watches, Modi’s wardrobe is a masterclass in how a leader can use fashion as soft power. Every silhouette he wears, often crafted by Indian weavers, artisans and homegrown designers, subtly champions the Make in India movement, proving that indigenous craftsmanship can stand tall on the global stage. Whether it’s a vibrant shawl draped during international summits or the iconic pinstripe suit that sparked global conversations, Modi’s style is deliberate, diplomatic and deeply rooted in cultural pride. In many ways, his fashion choices don’t just dress him, they brand him as a statesman who carries India’s heritage, innovation and elegance with every step.