How digital art is influencing the sneaker culture

Art and sneakers are the new fashion wave
One can put heels & stilettos on pause, but sneakers seem like they will never lose their charm. Keeping fashionistas aside for a while, sneaker lovers rule their game in a totally different swag. Some may call it funky and a fashion reserved for cool kids. However, with the coming seasons, sneakers are only getting more hybrid and hyped; they seem like they are very much here to stay.Be it during the pandemic or post it, good old kicks are only getting funkier and there’s no stopping on that notion in the latest trends. Sporty types, hip-hop legends, or dancers meeting skaters, these experts have taken the sneaker game by storm and no shoe collection will be termed as complete without having at least one pair of super-hybrid kicks. If you wish to be a part of the sneaker-daddy community, here's what you need to keep your eyes on.

Digital 3D hybrids in making
Recently the crypto fashion brand RTFKT scored $8 million in a fundraising round, and this London-based brand is the next big name in offering non-fungible tokens for virtual sneakers. 621 pairs were created alongside the artist Fewocious and this launch subsequently dominated the market and drew $3.1 million in sales in a matter of minutes in the month of March. Meta-pigeon sneakers also got dropped with the legend of graphic footwear, designer Jeff Staple, who merged graphics with one of the coolest kicks this season has witnessed. ASICS consulted Kiko Kostadinov for their new collection, and their range of lucid colorways-technical sneakers started rolling through farfetch.com to get to your doorsteps. Philipp Plein launched the Hyper Shock™ range and is geared up to keep dropping the coolest vibes through his various collabs, taking the sneaker game to the next level with the brand's vibrant and most prestigious next-generation development. Russell Westbrook elevated two more artists to breathe life into his super-cool Jordan kicks signature sneakers. Jacob Rochester and Laci Jordan emerged with the Zero.4 range splashed with all-new neon colours, besides the Jordan Zion 1 “Gen Zion” for generation Zion, along with Nike. Even Gotham Nights' sneakers come in an array of colours with an unmatchable flair and swag on the court of urban gear. Level up to match your shoe game up with these highly fashionable, athletic strap sneakers. So, as Travis Scott pays homage to the sneakers' community with a cultivated hustle through the new Air Force 1 by Nike's Sports range with amplified air design inspired by energy patterns radiating from the earth, and a side vis air unit with 200% more air than before, the new Air Max 200 from Nike are a real game-changer this year for the athletes. The latest Nike Tech-pack collection is designed to keep it comfortable through every walk, run, and workout in life, and now the Air Max range has also revolutionized the scene with their set of kicks. Another collaboration of stylish sneakers this summer was a unique drop of Mizuno-GCDS created concept by the young and talented Eduardo Amoroso highlighting a funky, cherry-coloured cabinet to promote the range.

The sneaker art scene in India
The upcoming Indian artist one has to check out is none other than Chaitanya Dixit doing some of the coolest artwork on all kinds of sneakers that come before him, from animation to digital printing to hand-painted graffiti. Chaitanya has been getting more visibility on the sneaker scene in India within a very short period of time. In fact, many young and stylish Bollywood actors and celebrities are getting their kicks specially designed by young and ambitious shoe artists like these, and their creativity seems to be merging well with people’s personalities and the passion they hold in life. What was just a shoe worn by athletes and sports enthusiasts is today a fully blown fashion zeitgeist. The rising trends are making the impossible meet with the upcoming 3D artwork style and digitalization of everything sneakers in the art and design industry. Once you feast your eyes upon all the kicks 2021 has to offer, you will be eager to shop one of these revolutionary futuristic footwears that are effortlessly evolving physical fashion into virtual fashion.