Are you ready for a virtual maternity shoot?

Mommy-to-bes going for a fashion maternity shoot is nothing new. But over a period of time, we have noticed some remarkable changes in the way these shoots are organized. From the photographers trying their creative best to showcase that baby bump in all its glory, to mother-to-bes dressing to the nines and posing for the camera, there's a lot to explore around this sphere. Sometimes you end up shelling out a lot on these shoots. You would also never wear those garments that you would have bought for yourself for the maternity shoot because of the physical changes in your body. How about opting for a virtual maternity shoot then? In a growing trend, mother-to-bes are opting for virtual maternity shoots, where they can dress up the way they want and get their desired pictures which they can cherish for life.

XR Couture, a digital collection fashion platform has come up with this unique and interesting idea to dress up all the mother-to-bes the way they want. You can wear the fanciest gowns and flaunt your baby bump or dress up as a mermaid, the possibilities are endless and the result is as real as you think it can be.

"The outfits that you wear are just one-time wear. Due to physical changes in the body, the attire ends up in the bin only after being worn once. Is it justified to splash money on a dress that is just one-time disposable? Though it’s a cherished occasion and celebrations are in the air, it does take a huge toll on sustainability by creating a huge
amount of textile waste," says Subham Jain, CEO and creative director of XR Couture.

Through a digital maternity shoot, you will not only save on a lot of money that you would have otherwise spent on an elaborate shoot with a team of stylist and makeup artists.

Jain wants to promote sustainability through his digital maternity shoots. "This is a unique photoshoot to explore the extensive uses of digital only clothing. It is at the core of our strategy to increase diversity and body positivity across our community,” he adds.












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