This story is from May 8, 2013
Intel floats a nationwide campaign to create awareness around personal computing
Intel in India has launched a nationwide integrated campaign to increase the relevance and demand of personal computing devices and drive domestic adoption of technology in the country.
BANGALORE: Intel in India has launched a nationwide integrated campaign to increase the relevance and demand of personal computing devices and drive domestic adoption of technology in the country. Intel, in association with NASSCOM and a few ecosystem players had earlier launched a National Digital Literacy Mission in order to enhance digital literacy across the country.
This six weeks long nationwide campaign, centered around how a PC can change one's life, has started in Jaipur and will reach out to consumers through a series of interventions in the form of print advertisements, out of home visibility, radio jingles and through Intel's on-ground experiential programme, My Discoveries. The campaign will cover 40 cities across 10 states including Rajasthan, Punjab, Maharashtra, Karnataka, Uttar Pradesh, Gujarat, Tamil Nadu, Kerala, Andhra Pradesh and West Bengal.
Today personal computing devices are an extension of the users themselves with the internet and compelling content being the center point of the user's experience. Intel's strength lies in its ability to mobilize the IT ecosystem. Nine PC original equipment manufacturers, four telecom service providers are supporting the campaign.
"Intel realizes the benefits a PC can bring to a consumer to help accentuate a person's skills and employability, foster growth and nurture creativity; thereby helping bring about a nationwide change", said Sandeep Aurora, director-marketing & market development, Intel Asia. "In our quest to bring about nationwide awareness for digital literacy, we will continue to scale our efforts under the National Digital Literacy Mission and through this new campaign we will urge consumers to pursue their passions and creativity with the power of an Intel processor powered compute,'' he said.
This six weeks long nationwide campaign, centered around how a PC can change one's life, has started in Jaipur and will reach out to consumers through a series of interventions in the form of print advertisements, out of home visibility, radio jingles and through Intel's on-ground experiential programme, My Discoveries. The campaign will cover 40 cities across 10 states including Rajasthan, Punjab, Maharashtra, Karnataka, Uttar Pradesh, Gujarat, Tamil Nadu, Kerala, Andhra Pradesh and West Bengal.
Today personal computing devices are an extension of the users themselves with the internet and compelling content being the center point of the user's experience. Intel's strength lies in its ability to mobilize the IT ecosystem. Nine PC original equipment manufacturers, four telecom service providers are supporting the campaign.
"Intel realizes the benefits a PC can bring to a consumer to help accentuate a person's skills and employability, foster growth and nurture creativity; thereby helping bring about a nationwide change", said Sandeep Aurora, director-marketing & market development, Intel Asia. "In our quest to bring about nationwide awareness for digital literacy, we will continue to scale our efforts under the National Digital Literacy Mission and through this new campaign we will urge consumers to pursue their passions and creativity with the power of an Intel processor powered compute,'' he said.
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