Why quiet luxury is not about how you dress or what you own

Rituparna ChatterjeeTIMESOFINDIA.COM
Aug 4, 2023 | 17:25 IST

In the wake of Succession, the fashion trend of quiet luxury has taken over the world. But many people who love to ape the Roys don’t seem to have grasped the true essence of what it means

Ever since the craze of the HBO series Succession took over, everywhere on social media and on the streets in fashion sales as well as on Google searches (skyrocketing to 874% after the first episode aired), a fashion trend called old money or quiet luxury has taken over. Some even call it stealth wealth.

Essentially, it means wearing neutral colours, high-quality fabrics in impeccable bespoke tailoring and discreet designer brands with logos either inconspicuous or invisible. The idea is to project an image that you have always had wealth and so don’t feel the need to flaunt it.
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