With world leaders gathering in New Delhi for the G20 summit, Narendra Modi and the BJP have turned the event into a not-so-subtle campaign kickoff for the 2024 general election
On buses and autorickshaws, sidewalks and bridges, billboards and market walls: It’s hard to go long in New Delhi these days without seeing the face of Prime Minister Narendra Modi.
The deluge of advertising is part of a marketing blitz to greet nearly 30 world leaders descending on the national capital this week for the Group of 20 (G20) summit. For Modi, it also serves as the unofficial start to the campaign for the 2024 general election, at which he’s expected to extend his decade in power.
The deluge of advertising is part of a marketing blitz to greet nearly 30 world leaders descending on the national capital this week for the Group of 20 (G20) summit. For Modi, it also serves as the unofficial start to the campaign for the 2024 general election, at which he’s expected to extend his decade in power.