- News
- India News
- What a job! Get paid to shop!
Trending
This story is from April 10, 2006
What a job! Get paid to shop!
Mystery shopper: Someone who gets paid to sample a company’s service or products.
MUMBAI: Binoo Kalra (name changed) is getting ready for a hard day���s work. It starts with lunch at a swanky Italian restaurant. The place is making a name for its pizzas and Kalra spends over an hour checking it out. Then onto the nearby multiplex to catch the Saif Ali Khan thriller Being Cyrus. "Everyone has been recommending it,"she says.
Two determined hours of shopping follow, rifling through pret lines and the latest cosmetics.
It���s only then that the hard-working 25-year-old calls it a day, lugging home shopping bags of free goodies and - hold your breath - the day���s pay-cheque!
For Kalra is a mystery shopper. Someone who gets paid to sample a company���s service or products and write a report on their experience. Be it a restaurant, mall, multiplex or caf��, mystery shoppers are today being used to provide feedback on everything - service standards, quality of food, ambience, toilets.... "For any business interested in measuring and improving customer service, a mystery shopper is invaluable,"says Michael Bare, president, Bare Associates, which today has 2,200 mystery shoppers on its Indian rolls.
As more and more Indians shop and eat out, demand for mystery shoppers is growing. "Right from security to the cashier - it helps us understand the entire customer experience,"says Ajit Joshi, VP, Shoppers Stop, which relies on two agencies to provide mystery shoppers for its operations.
"And where else could you take your mother-in-law for dinner and get then paid for it?"chuckles Kalra.
Two determined hours of shopping follow, rifling through pret lines and the latest cosmetics.
For Kalra is a mystery shopper. Someone who gets paid to sample a company���s service or products and write a report on their experience. Be it a restaurant, mall, multiplex or caf��, mystery shoppers are today being used to provide feedback on everything - service standards, quality of food, ambience, toilets.... "For any business interested in measuring and improving customer service, a mystery shopper is invaluable,"says Michael Bare, president, Bare Associates, which today has 2,200 mystery shoppers on its Indian rolls.
As more and more Indians shop and eat out, demand for mystery shoppers is growing. "Right from security to the cashier - it helps us understand the entire customer experience,"says Ajit Joshi, VP, Shoppers Stop, which relies on two agencies to provide mystery shoppers for its operations.
"And where else could you take your mother-in-law for dinner and get then paid for it?"chuckles Kalra.
End of Article
FOLLOW US ON SOCIAL MEDIA
Hot Picks
TOP TRENDING
Trending Stories
In India
Entire Website
- UPS vs NPS Calculator: Is A Switch From National Pension Scheme to Unified Pension Scheme Really A No-Brainer? Check Calculations, Benefits - Top Points
- UPI transaction limit to change from September 16! Here are the new limits for various UPI payments
- 'Look at own record': India condemns remarks by Iran's Supreme Leader Khamenei
- Top 10 sports stars turned power couples: From Agassi-Graf to Conner-Comaneci
- Watch: BJP MLA falls on rly tracks while flagging off Vande Bharat train
- 'No India vs Pakistan final': Pak fans rue defeat in ACT semis
- 2 attempts to 'kill' Trump in 2 months: How it may impact US polls
- Putin moves to make Russian army 2nd largest in the world
- 'Words really fall short': Lyra Valkyria confesses love for her fiancé in a post
- Attempt to derail Delhi bound Swatantrata Senani Express
- BJP allies JD(U), LJP come out in support of one nation, one poll
- RG Kar ex-principal trying to hide facts, mislead probe: CBI
- Will Kejriwal pass the agni pariksha like Indira did in 1971?
- Woman lured to Lucknow with degree promise, raped on e-way
- 'New example of Lord Ram giving up throne': Bharadwaj on Kejriwal's resignation
- 36 all out! Ashwin reveals what Shastri did after India's historic low
- Cow vigilantes killing a Brahmin is the wake-up call India needed
- BTech graduates with these skills earning 100% or more than others
- RG Kar financial irregularities case: ED searches underway in Kolkata
- Who's next? Kejriwal set to resign from Delhi CM post today
Popular Categories
Hot on the Web
Top Trends
Prince HarryWho is Ryan RouthUPI Transaction LimitArvind Kejriwal ResignationNEET UG Admission CriteriaKolkata Doctor Rape CaseUS Presidential ElectionsRohit SharmaSports Stars Turned Power CouplesIBPS RRB Clark PO ResultDonald TrumpCristiano RonaldoIndia vs Korea HighlightsBMW Accident Madhya PradeshUPS vs NPS CalculatorMiami Dolphins OwnerLive Cricket Score
Trending Topics
Living and entertainment
Latest News
Who’s next for national capital? All eyes on AAP's meeting as Arvind Kejriwal is set to resign todayShooting after NFL game leaves 2 dead; suspect remains in custodyGovt launches programme to tackle glacial lake outburst flood threat in Himalayas, all 190 high-risk lakes to be monitoredKhatron Ke Khiladi 14: Shalin Bhanot hosts a fun party for his co-contestants Krishna Shroff, Abhishek Kumar, KaranVeer Mehra and othersAstrological Influence on Zodiac Signs' Career ChoicesSebi U-turn: Pulls note blaming 'external elements' for staff stirTaurus, Daily Horoscope Today, September 17, 2024: Anxiety and stress diminishAnkit Arora opens up about being typecast in television industry; says ‘it can be a creative challenge for many actors’Throwback: When Sunita Ahuja showered love on husband Govinda, 'A superb son, brother, and a very good father...'“Words really fall short”- Lyra Valkyria confesses love for her fiancé in a social media postTaylor Swift's mom steals the show with a heartfelt hug for Donna Kelce at Chiefs GamePitra Paksha 2024: Significance of Urad Dal and Rice in Shraadh ritualsSohum Shah says 'Tumbbad 2' will be different from 'Munjya' and 'Stree 2': 'They are not making dadi-nani ki kahaniyaan'1031 candidates to contest Haryana Assembly Elections to be held on October 5: CEO J AgarwalKevin Jonas’ post for the birthday boy Nick Jonas ft. Malti Marie is all things adorable, but we do miss Priyanka Chopra in the frameSathiyan set to partner Sreeja in mixed doublesHere's why multiple WWE Hall of Famers refused to team up with Kevin Owens on SmackDownGlasgow set to be announced as host city of 'scaled down' 2026 CWG: Report
Copyright © 2024 Bennett, Coleman & Co. Ltd. All rights reserved. For reprint rights: Times Syndication Service