‘Unity in diversity’ fests, blood donation drive to mark Modi’s birthday

TNEW DELHI: The BJP will organise “unity in diversity” festivals, a blood donation drive and a cleanliness drive across the country as part of its fortnight-long “seva” campaign to mark Prime Minister Narendra Modi’s 72nd birthday on Saturday. The campaign will be launched on Modi’s birthday on September 17 and conclude on October 2, the birth anniversary of Mahatma Gandhi.

At a press conference at the BJP headquarters here on Friday, party’s national general secretary Arun Singh said the primary objective of the fortnight-long campaign is to “reach out to the poor and downtrodden and improve their quality of life”.

As part of the campaign, the workers of the saffron party will organise “unity in diversity” festivals in all districts and send out the message of “Ek Bharat, Shresth Bharat” (One India, Great India) to people. BJP functionaries will identify a state different from theirs and adopt its language and culture for a day, Singh said.

As part of the blood donation drive, Union health minister Mansukh Mandaviya will donate his blood at Safdarjung hospital on Saturday. Sources said lakhs of people have registered themselves on the e-rakth kosh portalto participate in the nationwide blood donation drive. A plantation drive, a cleanliness drive and awareness campaigns on water conservation will also be organised during the fortnight, he added.

Singh further said BJP workers will distribute equipment among differently-abled people, promote khadi products and organise free health checkup camps during the fortnight. The saffron party has formed an eight-member panel led by Singh for monitoring the campaign.

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